Citigroup Cuts ServiceNow (NYSE:NOW) Price Target to $235.00

ServiceNow (NYSE:NOW) had its price objective decreased by Citigroup from $250.60 to $235.00 in a research report sent to investors on Thursday morning,Benzinga reports. Citigroup currently has a buy rating on the information technology services provider’s stock.

Other equities research analysts have also recently issued reports about the company. UBS Group set a $175.00 target price on ServiceNow in a report on Wednesday. DA Davidson set a $220.00 price objective on shares of ServiceNow and gave the stock a “buy” rating in a research note on Tuesday, December 16th. The Goldman Sachs Group cut shares of ServiceNow from a “buy” rating to a “sell” rating in a report on Monday, January 12th. Zacks Research lowered shares of ServiceNow from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 11th. Finally, Barclays upped their price target on shares of ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and a consensus target price of $204.24.

ServiceNow Stock Up 3.5%

Shares of NYSE NOW opened at $133.09 on Thursday. ServiceNow has a 52-week low of $123.78 and a 52-week high of $239.62. The firm has a market capitalization of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.29 and a beta of 0.98. The stock has a 50 day moving average price of $153.50 and a 200 day moving average price of $173.09. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06.

Insider Buying and Selling

In other ServiceNow news, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the transaction, the insider directly owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. The trade was a 36.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Jacqueline P. Canney sold 470 shares of the stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $77,745.52. Following the sale, the insider owned 15,135 shares of the company’s stock, valued at approximately $2,503,571.16. This represents a 3.01% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock valued at $2,533,585 over the last quarter. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several institutional investors have recently added to or reduced their stakes in the business. Brighton Jones LLC grew its position in ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares during the last quarter. Sivia Capital Partners LLC lifted its stake in shares of ServiceNow by 4.2% during the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after buying an additional 34 shares during the period. AdvisorNet Financial Inc grew its holdings in shares of ServiceNow by 39.7% during the second quarter. AdvisorNet Financial Inc now owns 218 shares of the information technology services provider’s stock valued at $224,000 after buying an additional 62 shares during the last quarter. Accurate Wealth Management LLC grew its holdings in shares of ServiceNow by 36.1% during the second quarter. Accurate Wealth Management LLC now owns 441 shares of the information technology services provider’s stock valued at $427,000 after buying an additional 117 shares during the last quarter. Finally, Financial Management Professionals Inc. increased its position in shares of ServiceNow by 38.8% in the 2nd quarter. Financial Management Professionals Inc. now owns 68 shares of the information technology services provider’s stock valued at $70,000 after acquiring an additional 19 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.