On Wednesday, BlackBerry unveiled its newest mobile handset device, which is made with the same qualities the smart phone maker traditionally uses with features like a track pad and a physical keyboard.
The new device is called the Classic and is what the company, based in Canada, hopes will reignite sales. Blackberry once was a leading seller of smartphones in the consumer space, but has had to focus on the businesses as their device fell out of favor with consumers.
The company, in its plan to return to profitability focuses on software and other services like security for business customers and is hoping the new device will give it the kick start its needs to get off the ground.
The Classic comes with a qwerty keyboard, a row with different navigation keys used to manipulate the operating system on the device and a traditional track pad used to scroll through the different lists of options.
These features made the company very popular with bankers, lawyers as well as other professionals prior to the company running into many problems with sales.
BlackBerry stated that the new device is an upgraded version of the Bold with a screen that is significantly larger – 60% to be exact – a browser with 3 times the speed as before and access to their app store.
After the attempt made by the company last year to expand into the consumer market did not work out, BlackBerry is hoping to return to a positive cash flow by February and in 2016 hopes to be profitable, as its service and software business starts to get off the ground.
BlackBerry stated that it listened very closely to their customers and their feedback in order to make sure the technologies delivered are more than enough for the user during the course of a day.
The feedback received led them to design the new device in such a way that customers would find it hard to be without.
The company also added that the device is secure and feels very familiar in the hands of their consumers, and has great performance that business men and women need in order to be competitive in today’s business world that is always on the go.
The unlocked Classic will be $449 in the United States. That is just $50 more than the Bold, but considerably less expensive than Apple’s iPhones that were released earlier this year.
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