Roku (NASDAQ:ROKU) SVP Christopher Handman Sells 2,999 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) SVP Christopher Handman sold 2,999 shares of the firm’s stock in a transaction that occurred on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total transaction of $286,614.43. Following the sale, the senior vice president owned 2,999 shares in the company, valued at $286,614.43. This trade represents a 50.00% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this link.

Roku Price Performance

Shares of Roku stock traded up $2.69 on Thursday, hitting $100.20. The company had a trading volume of 532,413 shares, compared to its average volume of 3,773,644. The stock has a 50-day moving average of $99.72 and a 200-day moving average of $99.44. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66. The firm has a market capitalization of $14.77 billion, a P/E ratio of 175.79 and a beta of 1.98.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm’s quarterly revenue was up 16.1% on a year-over-year basis. During the same period last year, the business posted ($0.24) earnings per share. Equities analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Institutional Investors Weigh In On Roku

A number of large investors have recently added to or reduced their stakes in ROKU. Blue Trust Inc. boosted its position in Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after purchasing an additional 204 shares during the period. Aventura Private Wealth LLC acquired a new stake in shares of Roku during the 4th quarter worth about $26,000. Westfuller Advisors LLC acquired a new stake in shares of Roku during the 3rd quarter worth about $30,000. WPG Advisers LLC bought a new stake in shares of Roku during the 4th quarter worth about $31,000. Finally, Safe Harbor Fiduciary LLC acquired a new position in Roku in the 4th quarter valued at about $31,000. Institutional investors own 86.30% of the company’s stock.

Analyst Upgrades and Downgrades

ROKU has been the topic of several research reports. Benchmark restated a “buy” rating on shares of Roku in a research note on Wednesday, February 4th. Morgan Stanley set a $135.00 price objective on shares of Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Bank of America raised their target price on shares of Roku from $115.00 to $140.00 and gave the company a “buy” rating in a research report on Monday, January 12th. Citizens Jmp reiterated a “market outperform” rating and issued a $145.00 price target on shares of Roku in a research note on Tuesday, December 2nd. Finally, Piper Sandler restated an “overweight” rating and issued a $140.00 price objective (up from $135.00) on shares of Roku in a report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, Roku has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Apple TV joined The Roku Channel’s Premium Subscriptions, making it easier for Roku to capture subscription revenue and deepen user engagement — a direct monetization win for the platform. Roku Adds Apple TV to Premium Subscriptions
• Positive Sentiment: High-profile endorsement: Jim Cramer publicly called Roku “a very smart thing to buy,” which can boost retail investor interest and short?term buying momentum. Jim Cramer on Roku
• Positive Sentiment: Product improvement — Roku rolled out a requested Search tool inside its Live TV Guide, improving user experience for free-ad-supported (FAST) viewing and potentially increasing ad impressions and engagement. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: An independent valuation note nudged Roku’s intrinsic value slightly lower (from $127.44 to $127.07), a tiny adjustment that mainly signals analysts are re?weighing 2026 catalysts vs. execution risk rather than a major fundamental downgrade. Rethinking The Roku Story
• Neutral Sentiment: Management outreach — Roku presented at the Morgan Stanley TMT conference (transcript available). These presentations reduce information asymmetry and can clarify guidance but usually move the stock only if new guidance or metrics are provided. Roku Presents at Morgan Stanley TMT Conference – Transcript
• Neutral Sentiment: Device discount headlines — multiple outlets noted the Roku Streaming Stick HD on heavy promotion (near 50% off), which may boost activations and platform scale but could compress near?term hardware margins. Roku Streaming Stick HD deal
• Neutral Sentiment: Pop-culture/engagement item — coverage about Roku screen savers (e.g., “Punch the Monkey”) is lightweight but supports brand engagement rather than fundamentals. Where to find Punch the Monkey
• Negative Sentiment: Insider selling — several executives and directors disclosed sales totaling multiple thousands of shares at ~\$95–\$98. While insider sales can be routine (liquidity, diversification), clustered sales by multiple insiders can create short?term concern about insider conviction. Insider Form 4 filings

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.