Booking (NASDAQ:BKNG) Given New $5,500.00 Price Target at Wedbush

Booking (NASDAQ:BKNG) had its price target reduced by Wedbush from $6,000.00 to $5,500.00 in a research note issued to investors on Friday, Marketbeat Ratings reports. They currently have an outperform rating on the business services provider’s stock.

A number of other equities research analysts have also recently commented on BKNG. Weiss Ratings restated a “buy (b)” rating on shares of Booking in a research note on Monday, December 29th. TD Cowen restated a “buy” rating on shares of Booking in a research note on Wednesday, December 3rd. Morgan Stanley set a $6,150.00 price target on Booking in a research note on Wednesday, October 29th. Sanford C. Bernstein decreased their price target on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a report on Tuesday, January 6th. Finally, Robert W. Baird set a $6,325.00 price objective on Booking in a research note on Wednesday, October 29th. Twenty-seven research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the stock. According to MarketBeat.com, Booking currently has a consensus rating of “Moderate Buy” and an average target price of $6,180.00.

Booking Stock Up 0.3%

Shares of BKNG opened at $4,457.17 on Friday. The business has a 50-day simple moving average of $5,202.79 and a two-hundred day simple moving average of $5,282.66. Booking has a 52 week low of $4,096.23 and a 52 week high of $5,839.41. The stock has a market cap of $143.65 billion, a price-to-earnings ratio of 28.97, a PEG ratio of 0.95 and a beta of 1.21.

Insider Activity at Booking

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director owned 687 shares in the company, valued at $3,566,320.05. This trade represents a 2.14% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CEO Glenn D. Fogel sold 953 shares of Booking stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the sale, the chief executive officer directly owned 19,615 shares in the company, valued at approximately $101,631,984.10. The trade was a 4.63% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 3,124 shares of company stock valued at $16,194,538. Insiders own 0.16% of the company’s stock.

Hedge Funds Weigh In On Booking

Several institutional investors have recently bought and sold shares of the business. Brighton Jones LLC boosted its stake in shares of Booking by 34.9% during the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after purchasing an additional 65 shares during the period. Revolve Wealth Partners LLC bought a new stake in Booking in the fourth quarter worth about $209,000. Sivia Capital Partners LLC boosted its position in shares of Booking by 25.0% during the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares during the period. Bouchey Financial Group Ltd bought a new position in shares of Booking during the second quarter valued at approximately $208,000. Finally, Clearstead Trust LLC raised its holdings in shares of Booking by 13.3% in the second quarter. Clearstead Trust LLC now owns 136 shares of the business services provider’s stock worth $787,000 after buying an additional 16 shares during the period. Institutional investors own 92.42% of the company’s stock.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near?term reversal and buy?the?dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer?term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near?term expectations. Wedbush PT Cut
• Neutral Sentiment: A short?interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock?specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short?term selling pressure risk. Citizens Downgrade

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.