Starbucks Grows other Business Aside from Coffee

Starbucks GrowsStarbucks announced that it will begin selling its Evolution Fresh juice and Evolution Harvest line of snacks in Whole Food stores across the United States. The coffee chain giant plans to have the Evolution Fresh product line in 8,000 Starbucks and grocery stores in the US. This was according to the press release from the company.

According to Starbucks, the Evolution Fresh juices are cold-pressed and organic wherever it is possible. There will be 14 flavors available at Whole Foods stores, including Organic Sweet Burn and Organic Ruby Roots. The suggested retail price for one 15.2 ounce bottle is $2.99 to $6.99.

Evolution Fresh juice is already available in several markets but the Evolution Harvest snack line will debut at Whole Foods Markets. The line will have bars, dried fruit snacks, and trail mixes in the future. For now, three bars will be available at Whole Sales. The company said that Evolution Fresh snack products will begin to be sold at Starbucks branches across the nation.

Getting Evolution Fresh products into groceries is part of Starbucks’ strategy to combine global retail footprint with consumer products business. At present, the company offers bottled coffee drinks and Tax tea drinks outside Starbucks branches. In the future, the Evolution line will include Greek yogurts made by Danone that will debut in Starbucks stores in 2014 and supermarket outlets in 2015.

Whole Foods already sold Evolution Fresh juices in the past but only in its West Coast branches. With the announcement, the juices will e available in stores around the nation. Evolution Fresh juice has an inexpensive price that makes them more accessible compared to other brands.

Starbucks purchased Evolution Fresh in November 2011 for $30 million. Evolution Fresh specializes in smoothies and juices. A Starbucks spokesperson said that there are no plans to sell Starbucks coffee at Whole Foods stores.

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