Wealthcare Advisory Partners LLC Increases Stock Holdings in Amazon.com, Inc. $AMZN

Wealthcare Advisory Partners LLC boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 12.0% during the fourth quarter, Holdings Channel.com reports. The firm owned 115,628 shares of the e-commerce giant’s stock after buying an additional 12,431 shares during the quarter. Wealthcare Advisory Partners LLC’s holdings in Amazon.com were worth $26,689,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds also recently bought and sold shares of AMZN. Fairway Wealth LLC lifted its stake in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com during the 3rd quarter worth about $27,000. Bridge Generations Wealth Management LLC lifted its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares during the last quarter. Cooksen Wealth LLC boosted its stake in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the period. Finally, PayPay Securities Corp increased its position in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $209.77 on Friday. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The firm has a market cap of $2.25 trillion, a PE ratio of 29.26, a price-to-earnings-growth ratio of 1.57 and a beta of 1.38. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The stock has a fifty day moving average price of $213.70 and a 200 day moving average price of $224.38.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same period in the prior year, the business earned $1.86 EPS. Sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the transaction, the chief executive officer directly owned 2,238,118 shares of the company’s stock, valued at approximately $459,217,051.24. This represents a 0.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 72,686 shares of company stock valued at $14,899,239 over the last ninety days. 9.70% of the stock is currently owned by corporate insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long?term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
• Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free?cash?flow inflection — supportive for sentiment and analyst?driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
• Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long?time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
• Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux?backed x402 Foundation for agentic AI payments), which underpins long?term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
• Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third?party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
• Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
• Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
• Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near?term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
• Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near?term sentiment pressure. Insider selling and discussion (QuiverQuant)

Wall Street Analyst Weigh In

AMZN has been the subject of a number of research analyst reports. Tigress Financial increased their price objective on shares of Amazon.com from $305.00 to $315.00 and gave the stock a “buy” rating in a research report on Wednesday, March 25th. DA Davidson restated a “neutral” rating and set a $175.00 price target (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Oppenheimer set a $260.00 price objective on Amazon.com and gave the company an “outperform” rating in a research note on Friday, February 6th. Rothschild & Co Redburn set a $230.00 price objective on Amazon.com in a research note on Wednesday, January 21st. Finally, Citigroup increased their target price on Amazon.com from $265.00 to $285.00 and gave the stock a “buy” rating in a research note on Wednesday, March 25th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $286.59.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.