Smartleaf Asset Management LLC lifted its holdings in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 25.9% in the third quarter, Holdings Channel reports. The firm owned 37,697 shares of the company’s stock after buying an additional 7,751 shares during the period. Smartleaf Asset Management LLC’s holdings in Procter & Gamble were worth $5,788,000 as of its most recent SEC filing.
Several other hedge funds also recently added to or reduced their stakes in the business. MOKAN Wealth Management Inc. increased its holdings in shares of Procter & Gamble by 13.7% during the 2nd quarter. MOKAN Wealth Management Inc. now owns 15,319 shares of the company’s stock valued at $2,442,000 after purchasing an additional 1,846 shares in the last quarter. Czech National Bank increased its holdings in Procter & Gamble by 3.8% in the third quarter. Czech National Bank now owns 594,914 shares of the company’s stock valued at $91,409,000 after buying an additional 21,825 shares in the last quarter. Westerkirk Capital Inc. acquired a new position in shares of Procter & Gamble in the second quarter worth about $4,796,000. Vega Investment Solutions boosted its stake in shares of Procter & Gamble by 1.3% during the 2nd quarter. Vega Investment Solutions now owns 638,400 shares of the company’s stock worth $101,710,000 after acquiring an additional 8,500 shares in the last quarter. Finally, Caliber Wealth Management LLC KS grew its position in shares of Procter & Gamble by 36.2% during the 2nd quarter. Caliber Wealth Management LLC KS now owns 17,798 shares of the company’s stock valued at $2,836,000 after acquiring an additional 4,730 shares during the period. 65.77% of the stock is owned by institutional investors and hedge funds.
Procter & Gamble Stock Up 0.5%
Shares of PG opened at $159.33 on Friday. The stock has a 50 day moving average price of $145.75 and a 200 day moving average price of $150.35. Procter & Gamble Company has a one year low of $137.62 and a one year high of $179.99. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The stock has a market capitalization of $370.28 billion, a price-to-earnings ratio of 23.60, a PEG ratio of 5.29 and a beta of 0.38.
Procter & Gamble Dividend Announcement
The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be issued a $1.0568 dividend. The ex-dividend date is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.7%. Procter & Gamble’s dividend payout ratio is presently 62.52%.
Insider Buying and Selling
In related news, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the transaction, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the business’s stock in a transaction on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the transaction, the chief executive officer directly owned 6,571 shares in the company, valued at $1,038,218. This trade represents a 54.90% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 103,904 shares of company stock worth $15,759,885 over the last three months. Corporate insiders own 0.20% of the company’s stock.
Trending Headlines about Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200?day SMA) and benefits from a steady dividend track record, which is attracting risk?off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
- Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
- Positive Sentiment: High?profile marketing push: A Super Bowl / Old Spice immersive experience is a short?term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
- Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
- Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
- Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
- Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near?term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
- Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
- Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit?taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.
Analyst Ratings Changes
A number of equities analysts recently weighed in on the company. Morgan Stanley set a $175.00 price target on Procter & Gamble in a report on Monday, October 27th. Weiss Ratings restated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Piper Sandler initiated coverage on Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price on the stock. Raymond James Financial dropped their price target on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating on the stock in a research note on Monday, October 20th. Finally, Deutsche Bank Aktiengesellschaft reduced their price objective on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Thirteen equities research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $167.67.
Read Our Latest Analysis on PG
Procter & Gamble Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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