Starbucks (NASDAQ:SBUX) Updates FY 2028 Earnings Guidance

Starbucks (NASDAQ:SBUX) updated its FY 2028 earnings guidance on Friday. The company provided earnings per share guidance of 3.350-4.000 for the period, compared to the consensus earnings per share estimate of 3.780. The company issued revenue guidance of -.

Starbucks Stock Down 2.8%

SBUX traded down $2.67 during trading on Friday, hitting $91.22. The company had a trading volume of 2,655,790 shares, compared to its average volume of 11,493,604. The company has a market capitalization of $103.72 billion, a PE ratio of 75.24, a PEG ratio of 1.98 and a beta of 0.97. Starbucks has a one year low of $75.50 and a one year high of $117.46. The firm’s 50-day moving average price is $87.96 and its 200 day moving average price is $87.17.

Starbucks (NASDAQ:SBUX) last issued its quarterly earnings results on Wednesday, January 28th. The coffee company reported $0.56 EPS for the quarter, missing analysts’ consensus estimates of $0.59 by ($0.03). The firm had revenue of $9.92 billion during the quarter, compared to the consensus estimate of $9.62 billion. Starbucks had a net margin of 3.63% and a negative return on equity of 28.66%. The business’s revenue for the quarter was up 5.5% on a year-over-year basis. During the same quarter last year, the firm earned $0.69 earnings per share. Starbucks has set its FY 2026 guidance at 2.150-2.400 EPS. Sell-side analysts forecast that Starbucks will post 2.99 earnings per share for the current year.

Starbucks Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Friday, February 27th. Investors of record on Friday, February 13th will be issued a dividend of $0.62 per share. This represents a $2.48 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend is Friday, February 13th. Starbucks’s dividend payout ratio (DPR) is presently 151.22%.

Analyst Upgrades and Downgrades

Several research analysts have weighed in on the company. Weiss Ratings reiterated a “hold (c-)” rating on shares of Starbucks in a research report on Monday, December 29th. Morgan Stanley set a $105.00 price target on shares of Starbucks and gave the stock an “overweight” rating in a research report on Monday, October 20th. Citigroup upgraded shares of Starbucks from a “neutral” rating to a “positive” rating in a research report on Thursday, January 15th. Mizuho boosted their price target on Starbucks from $86.00 to $95.00 and gave the company a “neutral” rating in a research note on Monday. Finally, Barclays set a $116.00 price objective on Starbucks and gave the company an “overweight” rating in a report on Friday. Nineteen analysts have rated the stock with a Buy rating, seven have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, Starbucks has an average rating of “Moderate Buy” and an average target price of $104.74.

Insider Buying and Selling at Starbucks

In related news, Director Jorgen Vig Knudstorp purchased 11,700 shares of the firm’s stock in a transaction that occurred on Monday, November 10th. The shares were bought at an average cost of $85.00 per share, with a total value of $994,500.00. Following the acquisition, the director owned 53,096 shares of the company’s stock, valued at $4,513,160. This trade represents a 28.26% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Insiders own 0.09% of the company’s stock.

Key Headlines Impacting Starbucks

Here are the key news stories impacting Starbucks this week:

• Positive Sentiment: Revenue and traffic improvement — Starbucks beat revenue estimates ($9.92B vs. $9.62B) and reported U.S. same?store sales/transaction growth, signaling early success in the “Back to Starbucks” turnaround. MarketBeat Earnings Coverage
• Positive Sentiment: New loyalty program to drive frequency — Starbucks will reintroduce a three?tier Rewards structure (Green, Gold, Reserve) on March 10 to encourage repeat visits and higher spend. Business Wire Release
• Positive Sentiment: Aggressive store growth and unit economics improvements — Management outlined plans for thousands of new stores (incl. lower?cost “Ristretto” design) and international expansion that can scale revenue and margins over time. Blockonomi Store Growth
• Neutral Sentiment: Investor Day and tech focus — Company emphasized AI/digital investments and product innovation as long?term margin levers; these are strategic positives but execution?dependent. Fortune Investor Day Summary
• Neutral Sentiment: Mixed analyst views — Some firms raised price targets or reaffirmed buy (RBC, BTIG), while others (UBS, Zacks) remain cautious/neutral; view on valuation remains a key debate. Benzinga Analyst Notes
• Negative Sentiment: EPS miss and margin pressure — Q1 EPS of $0.56 missed estimates, and management flagged continued cost and margin headwinds even as revenue grows. Benzinga Earnings Reaction
• Negative Sentiment: Governance/legal overhangs — Two investor?rights firms signaled or launched probes into directors/officers, creating potential distraction and liability risk for shareholders. Halper Sadeh PR
• Negative Sentiment: Governance optics — Removal of the cap on CEO private jet use drew negative headlines and may amplify investor sensitivity to corporate governance decisions. Fox Business Report

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of SBUX. Kelleher Financial Advisors bought a new position in shares of Starbucks during the third quarter worth about $27,000. JPL Wealth Management LLC bought a new stake in shares of Starbucks in the 3rd quarter valued at $27,000. Wealth Watch Advisors INC acquired a new stake in shares of Starbucks during the third quarter worth $34,000. Measured Wealth Private Client Group LLC bought a new position in Starbucks during the third quarter worth $41,000. Finally, Rakuten Securities Inc. lifted its holdings in Starbucks by 55.1% in the second quarter. Rakuten Securities Inc. now owns 549 shares of the coffee company’s stock valued at $50,000 after buying an additional 195 shares during the period. 72.29% of the stock is currently owned by institutional investors.

About Starbucks

Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.

Starbucks’ core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.