Truist Financial Corp Decreases Stock Holdings in Salesforce Inc. $CRM

Truist Financial Corp cut its holdings in Salesforce Inc. (NYSE:CRM) by 12.5% in the third quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 469,609 shares of the CRM provider’s stock after selling 67,031 shares during the quarter. Truist Financial Corp’s holdings in Salesforce were worth $111,297,000 at the end of the most recent quarter.

A number of other hedge funds also recently bought and sold shares of CRM. Harvey Capital Management Inc. lifted its holdings in shares of Salesforce by 17.7% in the 3rd quarter. Harvey Capital Management Inc. now owns 32,621 shares of the CRM provider’s stock valued at $7,731,000 after acquiring an additional 4,905 shares during the last quarter. Avantax Advisory Services Inc. raised its position in Salesforce by 4.0% during the second quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock valued at $23,814,000 after purchasing an additional 3,387 shares during the period. Grant Private Wealth Management Inc bought a new stake in shares of Salesforce in the 3rd quarter valued at approximately $1,458,000. Advyzon Investment Management LLC boosted its holdings in shares of Salesforce by 57.4% in the 2nd quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock worth $514,000 after purchasing an additional 687 shares during the period. Finally, CX Institutional increased its position in shares of Salesforce by 78.0% during the 3rd quarter. CX Institutional now owns 43,186 shares of the CRM provider’s stock valued at $10,235,000 after purchasing an additional 18,927 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages recently issued reports on CRM. Oppenheimer lowered their price target on Salesforce from $315.00 to $300.00 and set an “outperform” rating for the company in a research report on Monday, December 1st. Cantor Fitzgerald reaffirmed an “overweight” rating on shares of Salesforce in a research note on Thursday, December 4th. Weiss Ratings reiterated a “hold (c)” rating on shares of Salesforce in a report on Monday, December 29th. Needham & Company LLC reissued a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. Finally, JMP Securities reaffirmed a “market outperform” rating and set a $430.00 target price on shares of Salesforce in a research note on Friday, October 17th. One analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $324.51.

Salesforce Price Performance

Shares of CRM stock opened at $228.03 on Thursday. The company has a market capitalization of $213.66 billion, a P/E ratio of 30.44, a P/E/G ratio of 1.70 and a beta of 1.26. The company’s 50-day simple moving average is $247.30 and its two-hundred day simple moving average is $248.09. Salesforce Inc. has a one year low of $218.96 and a one year high of $360.18. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to analyst estimates of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.Salesforce’s quarterly revenue was up 9.1% on a year-over-year basis. During the same quarter in the previous year, the business earned $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were issued a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is presently 22.16%.

Insider Buying and Selling

In other Salesforce news, Director Neelie Kroes sold 3,893 shares of the stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the transaction, the director directly owned 7,299 shares in the company, valued at $1,742,271.30. This represents a 34.78% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director G Mason Morfit bought 96,000 shares of the business’s stock in a transaction on Friday, December 5th. The shares were acquired at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the transaction, the director directly owned 2,994,509 shares in the company, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The SEC filing for this purchase provides additional information. Insiders sold 140,927 shares of company stock valued at $33,146,979 over the last quarter. 3.00% of the stock is owned by company insiders.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce won a potential $5.6 billion, 10?year IDIQ contract from the U.S. Army (via its national security unit) to provide AI, data analytics and modernization services — a multi?year, defense?focused revenue stream that boosts backlog visibility and expands Salesforce’s addressable market outside classic CRM. Salesforce wins $5.6B US Army contract for national security technology
• Positive Sentiment: Coverage highlights two long?horizon deals (the Army contract plus a wildfire/AI engagement), signaling a strategic pivot into mission?critical AI and government work that could drive higher?margin services and longer contract durations. This supports the company’s AI positioning and potential new revenue streams. Salesforce Deepens Defense and Wildfire AI Roles With Long-Horizon Deals
• Neutral Sentiment: Wall Street/TV commentary keeps Salesforce on investors’ radars (Jim Cramer, Barclays coverage, Zacks comparisons to Adobe). Analysts highlight AI momentum and margin improvements but the story remains mixed between long?term opportunity and near?term execution/valuation questions. Jim Cramer Discusses Salesforce (CRM)
• Neutral Sentiment: Salesforce granted ~139,574 RSUs to new employees from recent acquisitions (Apromore, Spindle AI, Informatica) — standard acquisition retention, modest dilution and a sign of integration activity. Salesforce Grants Equity Awards to Apromore, Spindle AI, and Informatica Employees
• Negative Sentiment: Technical/market sentiment remains a headwind — recent price weakness (large Y/Y drop and volatile monthly moves) and bearish chart/forecast articles are keeping short?term pressure on the stock despite the headline deals. Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2026–2030 (February 2026)

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.