Reviewing Boohoo Group (OTCMKTS:BHOOY) & D-MARKET Electronic Services & Trading (NASDAQ:HEPS)

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Boohoo Group (OTCMKTS:BHOOY) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings and risk.

Institutional and Insider Ownership

40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Risk & Volatility

D-MARKET Electronic Services & Trading has a beta of 2.31, meaning that its stock price is 131% more volatile than the S&P 500. Comparatively, Boohoo Group has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500.

Profitability

This table compares D-MARKET Electronic Services & Trading and Boohoo Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
D-MARKET Electronic Services & Trading	-8.46%	-225.04%	-16.61%
Boohoo Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent ratings and recommmendations for D-MARKET Electronic Services & Trading and Boohoo Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
D-MARKET Electronic Services & Trading	1	2	0	0	1.67
Boohoo Group	0	0	0	0	0.00

D-MARKET Electronic Services & Trading currently has a consensus target price of $3.07, suggesting a potential upside of 17.62%. Given D-MARKET Electronic Services & Trading’s stronger consensus rating and higher probable upside, research analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Boohoo Group.

Valuation & Earnings

This table compares D-MARKET Electronic Services & Trading and Boohoo Group”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
D-MARKET Electronic Services & Trading	$2.15 billion	0.43	-$144.76 million	($0.43)	-6.07
Boohoo Group	$1.01 billion	0.48	-$415.90 million	N/A	N/A

D-MARKET Electronic Services & Trading has higher revenue and earnings than Boohoo Group.

Summary

D-MARKET Electronic Services & Trading beats Boohoo Group on 7 of the 11 factors compared between the two stocks.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

About Boohoo Group

boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16-to-45-year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was founded in 2006 and is headquartered in Manchester, the United Kingdom.