Neil Hunt Sells 2,000 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the firm’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $97.70, for a total transaction of $195,400.00. Following the sale, the director directly owned 7,782 shares in the company, valued at approximately $760,301.40. The trade was a 20.45% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link.

Roku Stock Up 0.6%

Shares of Roku stock opened at $98.11 on Friday. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66. The company’s 50 day moving average is $99.47 and its 200 day moving average is $99.43. The company has a market cap of $14.46 billion, a price-to-earnings ratio of 172.13 and a beta of 1.98.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The business had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm’s revenue was up 16.1% on a year-over-year basis. During the same quarter in the previous year, the firm posted ($0.24) EPS. Sell-side analysts expect that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku launched “Roklue,” an interactive discovery and trivia experience designed to make free/live content discovery more engaging — a direct product push to increase time?in?platform and ad/subscription take rates. Roklue launch
• Positive Sentiment: New UI controls and a dedicated free/live TV search button aim to reduce decision fatigue and improve FAST discovery — should lift ad impressions and engagement over time. Free TV search button
• Positive Sentiment: Analyst and fundamental momentum: coverage notes Roku has turned profitable, generated record free cash flow and is targeting ~\$5.5B revenue for 2026 — painting a stronger earnings outlook that supports current multiple expansion. Analyst note
• Positive Sentiment: Technical bullishness — the stock crossed above its 200?day moving average, a common momentum signal that can attract trend?following flows. 200?day MA
• Neutral Sentiment: Device promotions (deep discounts on the Streaming Stick HD) could accelerate activations and scale the ad business long term but may compress near?term hardware margins. Device discount
• Neutral Sentiment: Minor valuation/estimate adjustments: independent fair?value tweaks and earnings?estimate revisions are mixed but not materially negative; analysts remain largely constructive. Valuation note
• Neutral Sentiment: Management outreach: CFO Dan Jedda will appear at Deutsche Bank’s conference next week — useful for clarity on guidance but unlikely to move the stock absent new metrics. CFO fireside chat
• Negative Sentiment: Clustered insider selling — several insiders disclosed multi?thousand share sales at roughly \$95–\$98; while often routine, the concentration of sales can raise short?term investor caution and add selling pressure. Insider Form 4

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the company. Blue Trust Inc. raised its holdings in Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after acquiring an additional 204 shares during the period. Aventura Private Wealth LLC purchased a new stake in shares of Roku during the fourth quarter worth about $26,000. Westfuller Advisors LLC bought a new stake in Roku during the 3rd quarter valued at approximately $30,000. WPG Advisers LLC bought a new stake in Roku during the 4th quarter valued at approximately $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new position in Roku in the 4th quarter worth approximately $31,000. Institutional investors own 86.30% of the company’s stock.

Analyst Upgrades and Downgrades

ROKU has been the subject of a number of recent research reports. Wedbush boosted their price target on Roku from $130.00 to $140.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Wells Fargo & Company increased their price objective on shares of Roku from $116.00 to $137.00 and gave the stock an “overweight” rating in a research note on Friday, February 13th. KeyCorp boosted their target price on shares of Roku from $128.00 to $130.00 and gave the company an “overweight” rating in a research report on Friday, February 13th. Rosenblatt Securities raised shares of Roku from a “neutral” rating to a “buy” rating and upped their target price for the company from $106.00 to $118.00 in a report on Friday, February 13th. Finally, Wall Street Zen upgraded shares of Roku from a “hold” rating to a “buy” rating in a research note on Sunday, December 7th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $125.40.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.