Alphabet (NASDAQ:GOOGL) Stock Price Expected to Rise, Roth Mkm Analyst Says

Alphabet (NASDAQ:GOOGL) had its price objective upped by equities researchers at Roth Mkm from $365.00 to $395.00 in a research report issued on Thursday,Benzinga reports. The brokerage presently has a “buy” rating on the information services provider’s stock. Roth Mkm’s price target would indicate a potential upside of 18.60% from the stock’s previous close.

GOOGL has been the topic of a number of other reports. Loop Capital raised shares of Alphabet from a “hold” rating to a “buy” rating and upped their target price for the stock from $260.00 to $320.00 in a research report on Tuesday, November 18th. China Renaissance boosted their price objective on shares of Alphabet from $207.00 to $330.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. CIBC raised their target price on shares of Alphabet to $315.00 in a research note on Monday, October 20th. Morgan Stanley lifted their target price on shares of Alphabet from $270.00 to $330.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Finally, Argus upped their price target on Alphabet from $330.00 to $365.00 and gave the stock a “buy” rating in a research note on Monday, January 5th. Four research analysts have rated the stock with a Strong Buy rating, forty-four have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Buy” and a consensus target price of $344.33.

Alphabet Stock Down 2.0%

Shares of NASDAQ:GOOGL opened at $333.04 on Thursday. Alphabet has a 52-week low of $140.53 and a 52-week high of $349.00. The firm has a market capitalization of $4.02 trillion, a P/E ratio of 32.84, a P/E/G ratio of 2.05 and a beta of 1.09. The stock has a 50 day moving average price of $321.32 and a 200-day moving average price of $268.82. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75.

Alphabet (NASDAQ:GOOGL) last released its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, beating the consensus estimate of $2.57 by $0.25. The company had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. As a group, equities research analysts anticipate that Alphabet will post 8.9 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, Director Frances Arnold sold 102 shares of the company’s stock in a transaction on Thursday, January 29th. The stock was sold at an average price of $340.00, for a total transaction of $34,680.00. Following the transaction, the director directly owned 18,307 shares of the company’s stock, valued at $6,224,380. This represents a 0.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director John L. Hennessy sold 600 shares of the stock in a transaction on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total value of $202,512.00. Following the sale, the director directly owned 21,224 shares in the company, valued at $7,163,524.48. This trade represents a 2.75% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 2,035,186 shares of company stock worth $94,458,941. 11.64% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the stock. Brighton Jones LLC grew its stake in shares of Alphabet by 3.9% during the 4th quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock valued at $20,886,000 after purchasing an additional 4,110 shares during the period. Revolve Wealth Partners LLC boosted its holdings in shares of Alphabet by 3.5% in the fourth quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock worth $2,826,000 after buying an additional 506 shares during the last quarter. B.O.S.S. Retirement Advisors LLC boosted its holdings in shares of Alphabet by 13.9% in the second quarter. B.O.S.S. Retirement Advisors LLC now owns 9,839 shares of the information services provider’s stock worth $1,734,000 after buying an additional 1,200 shares during the last quarter. Precision Wealth Strategies LLC grew its position in Alphabet by 498.8% during the second quarter. Precision Wealth Strategies LLC now owns 10,222 shares of the information services provider’s stock valued at $1,801,000 after buying an additional 8,515 shares during the period. Finally, NRI Wealth Management LC purchased a new stake in Alphabet during the second quarter valued at approximately $225,000. 40.03% of the stock is owned by hedge funds and other institutional investors.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Q4 beat: Alphabet reported stronger-than-expected revenue and EPS and showed continued Google Cloud strength, supporting the company’s growth thesis. Google beats on revenue, projects significant AI spending increase
• Positive Sentiment: Enterprise traction: new cloud/AI deals and customer deployments (e.g., Liberty Global partnership, Humana AI tools) validate Google Cloud monetization and long?term AI revenue upside. Google Cloud, Liberty Global strike five-year AI partnership Humana Unveils AI-Powered Agent Assist Built With Google Cloud
• Positive Sentiment: Waymo financing: a large private raise for Waymo reduces Alphabet’s near-term funding burden for autonomy and supports valuation optionality for non-core “Other Bets.” Waymo announces $16 billion fundraising round
• Neutral Sentiment: Analyst reaction mixed but generally constructive — several firms nudged targets higher, which can support the stock but also amplify intraday volatility. Analysts set Google (GOOGL) stock price target
• Neutral Sentiment: YouTube ad revenues and segment metrics are under close watch (Q4 YouTube ad figure reported), small misses would temper the ad growth narrative even as total revenue rose. YouTube ad revenue Q4 2025
• Neutral Sentiment: Reuters and other outlets highlight Alphabet’s turnaround to AI leadership — positive for long-term positioning but raises execution expectations. Google pulls ahead in AI
• Negative Sentiment: Capex shock: management guided to roughly $175–$185 billion of 2026 capital spending to scale AI compute — the large, near-term capex ramp spooked investors and is the primary driver of the share pullback. Alphabet forecasts sharp surge in 2026 capital spending Alphabet resets the bar for AI infrastructure spending
• Negative Sentiment: Market reaction: shares fell in after-hours/premarket despite the beat as investors prioritized the spending outlook over the quarter’s results. Shares down premarket after earnings beat
• Negative Sentiment: Regulatory/legal and operational risks: Waymo faces safety scrutiny and Alphabet agreed to a modest Android-related settlement; both add execution/regulatory uncertainties. Waymo to defend safety record Android data-transfer settlement
• Negative Sentiment: Insider selling and small shareholder sales were reported; while not large enough to change fundamentals, they can amplify short-term downward pressure. Insider sale by Amie Thuener O’Toole

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.