Insider Selling: Procter & Gamble (NYSE:PG) CEO Sells $917,194.21 in Stock

Procter & Gamble Company (The) (NYSE:PG) CEO Ma. Fatima Francisco sold 5,549 shares of the firm’s stock in a transaction on Friday, February 27th. The stock was sold at an average price of $165.29, for a total value of $917,194.21. Following the completion of the sale, the chief executive officer directly owned 1,029 shares of the company’s stock, valued at $170,083.41. The trade was a 84.36% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Ma. Fatima Francisco also recently made the following trade(s):

• On Wednesday, February 4th, Ma. Fatima Francisco sold 8,000 shares of Procter & Gamble stock. The shares were sold at an average price of $158.00, for a total value of $1,264,000.00.

Procter & Gamble Price Performance

Shares of NYSE PG opened at $158.29 on Thursday. Procter & Gamble Company has a fifty-two week low of $137.62 and a fifty-two week high of $179.99. The company has a market cap of $367.87 billion, a PE ratio of 23.45, a P/E/G ratio of 5.34 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The business has a 50-day simple moving average of $151.98 and a two-hundred day simple moving average of $151.21.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating the consensus estimate of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. Procter & Gamble’s revenue was up 1.5% on a year-over-year basis. During the same period last year, the firm posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were issued a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. Procter & Gamble’s payout ratio is 62.67%.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analysts highlight PG as one of four consumer-products names set to benefit from resilient staples demand, digital expansion and portfolio optimization — a supportive industry backdrop that can lift sentiment for large, diversified staples names like P&G. Read More.
• Positive Sentiment: Management is pitching a technology and AI-led growth model (AI-powered product development, more autonomous supply chain) at conferences — this signals a strategic shift toward efficiency and new product cadence that could improve margins over time. Read More.
• Positive Sentiment: Recent company results show an EPS beat and FY2026 EPS guidance in line with expectations, plus continued dividend support — fundamentals that underpin the long-term income profile and valuation resilience. Read More.
• Neutral Sentiment: Brand and product marketing activity continues (example: a new Mr. Clean product/marketing push) — helpful for brand momentum but unlikely to move the stock sharply near-term. Read More.
• Neutral Sentiment: Valuation comparisons and “trending stock” coverage (KVUE vs PG, Zacks pieces) are circulating — useful context for reallocations within staples but not direct catalysts. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco disclosed a sale of 5,549 shares (marked reduction in her personal holding). Such large insider sales can spook shorter-term investors and are being cited in headlines as a reason for intraday weakness. Read More.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of the stock. Czech National Bank increased its position in shares of Procter & Gamble by 3.8% during the 3rd quarter. Czech National Bank now owns 594,914 shares of the company’s stock worth $91,409,000 after purchasing an additional 21,825 shares during the last quarter. Westerkirk Capital Inc. purchased a new position in Procter & Gamble during the second quarter worth about $4,796,000. Vega Investment Solutions increased its position in shares of Procter & Gamble by 1.3% during the second quarter. Vega Investment Solutions now owns 638,400 shares of the company’s stock valued at $101,710,000 after acquiring an additional 8,500 shares during the last quarter. Triodos Investment Management BV increased its position in shares of Procter & Gamble by 7.3% during the third quarter. Triodos Investment Management BV now owns 255,095 shares of the company’s stock valued at $39,195,000 after acquiring an additional 17,400 shares during the last quarter. Finally, Jump Financial LLC purchased a new stake in shares of Procter & Gamble in the 2nd quarter valued at approximately $7,891,000. Institutional investors and hedge funds own 65.77% of the company’s stock.

Analysts Set New Price Targets

Several analysts have weighed in on the company. JPMorgan Chase & Co. upgraded Procter & Gamble from a “neutral” rating to an “overweight” rating and boosted their price target for the company from $157.00 to $165.00 in a research note on Friday, January 23rd. Wells Fargo & Company reaffirmed an “overweight” rating and set a $177.00 target price on shares of Procter & Gamble in a report on Tuesday, February 17th. BNP Paribas Exane cut their price target on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price objective for the company from $156.00 to $179.00 in a research note on Tuesday, December 16th. Finally, Piper Sandler started coverage on shares of Procter & Gamble in a report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective on the stock. Fourteen analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company’s stock. According to MarketBeat.com, Procter & Gamble currently has an average rating of “Moderate Buy” and an average price target of $168.33.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.