NIKE (NYSE:NKE) Earns Buy Rating from Royal Bank Of Canada

NIKE (NYSE:NKE)‘s stock had its “buy” rating reaffirmed by research analysts at Royal Bank Of Canada in a research note issued to investors on Wednesday,MarketScreener reports.

Several other equities research analysts have also recently issued reports on the stock. Needham & Company LLC cut shares of NIKE from a “buy” rating to a “hold” rating in a research report on Thursday, January 8th. KeyCorp dropped their target price on NIKE from $90.00 to $75.00 and set an “overweight” rating on the stock in a report on Thursday. Deutsche Bank Aktiengesellschaft set a $67.00 price target on NIKE in a research note on Thursday, January 8th. Stifel Nicolaus set a $65.00 price objective on NIKE and gave the stock a “hold” rating in a research report on Friday, December 19th. Finally, Morgan Stanley set a $72.00 price objective on NIKE and gave the company a “positive” rating in a report on Wednesday, October 1st. Two analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, NIKE presently has a consensus rating of “Moderate Buy” and a consensus price target of $74.65.

NIKE Stock Down 0.7%

Shares of NIKE stock traded down $0.49 on Wednesday, reaching $64.97. 11,239,554 shares of the company were exchanged, compared to its average volume of 16,777,450. The stock’s 50 day moving average price is $63.91 and its 200-day moving average price is $69.06. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40. NIKE has a 1-year low of $52.28 and a 1-year high of $82.44. The company has a market cap of $96.19 billion, a P/E ratio of 38.22, a price-to-earnings-growth ratio of 3.38 and a beta of 1.28.

NIKE (NYSE:NKE) last issued its earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, beating the consensus estimate of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm had revenue of $12.43 billion for the quarter, compared to analysts’ expectations of $12.19 billion. During the same quarter last year, the company earned $0.78 earnings per share. The firm’s revenue was up .6% compared to the same quarter last year. As a group, equities analysts forecast that NIKE will post 2.05 EPS for the current year.

Insider Buying and Selling

In other news, Director Robert Holmes Swan acquired 8,691 shares of the firm’s stock in a transaction dated Monday, December 22nd. The stock was acquired at an average cost of $57.54 per share, with a total value of $500,080.14. Following the completion of the acquisition, the director owned 43,293 shares of the company’s stock, valued at $2,491,079.22. The trade was a 25.12% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Jorgen Vig Knudstorp bought 16,150 shares of the stock in a transaction dated Friday, November 7th. The shares were acquired at an average price of $62.09 per share, for a total transaction of $1,002,753.50. Following the completion of the transaction, the director owned 21,388 shares of the company’s stock, valued at approximately $1,327,980.92. The trade was a 308.32% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders have bought 91,229 shares of company stock valued at $5,452,640 in the last 90 days. Company insiders own 0.80% of the company’s stock.

Institutional Investors Weigh In On NIKE

Institutional investors and hedge funds have recently made changes to their positions in the business. Mascoma Wealth Management LLC acquired a new position in NIKE in the 2nd quarter valued at about $26,000. Halbert Hargrove Global Advisors LLC grew its stake in shares of NIKE by 952.6% in the 2nd quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock valued at $28,000 after purchasing an additional 362 shares during the last quarter. Twin Peaks Wealth Advisors LLC acquired a new position in shares of NIKE in the second quarter valued at approximately $31,000. Guerra Advisors Inc acquired a new position in shares of NIKE in the third quarter valued at approximately $34,000. Finally, Gordian Capital Singapore Pte Ltd purchased a new stake in shares of NIKE during the third quarter worth approximately $35,000. 64.25% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Investors are revising expectations for NIKE’s strategic turnaround after coverage describing the company’s “Win Now” overhaul — management actions (store, inventory and go?to?market changes) are being framed as improving growth and margin visibility. This story supports a constructive view on execution improving near?term results. How Nike’s “Win Now” Overhaul At NIKE (NKE) Has Changed Its Investment Story
• Positive Sentiment: Distribution expansion: DoorDash’s partnership to sell footwear/apparel through ~1,000 Hibbett stores increases Nike’s omnichannel reach and could boost sales convenience and liquidate slow inventory — a tangible channel tailwind if adoption scales. DoorDash Taps 1,000 Hibbett Stores In Push For Instant Retail
• Neutral Sentiment: KeyCorp lowered its price target (from $90 to $75) but kept an overweight rating — that reduces upside expectations versus prior targets but still signals analyst confidence in mid?term recovery; this is a mixed catalyst for the stock. Nike price target lowered by KeyCorp
• Neutral Sentiment: Analyst roundups and valuation pieces note NIKE’s premium multiple and recent trading volatility — helpful context for investors but not an immediate directional catalyst. Analysts Offer Insights on Consumer Cyclical Companies: Nike (NKE)
• Neutral Sentiment: Personal?finance pieces showing how large a position you’d need for a target dividend (and Dogs of the Dow lists) raise investor interest in yield but don’t change NIKE’s payout profile materially. These stories can attract income?seeking flow but are not fundamental drivers. How much to invest in Nike stock for $1,000 in annual dividends (2026)
• Neutral Sentiment: Valuation/coverage articles highlighting recent choppiness and a valuation premium may weigh on sentiment if results don’t accelerate, but they largely restate current market positioning. Evaluating Nike (NKE) Shares As Recent Trading Choppiness Highlights Valuation Premium
• Negative Sentiment: Bearish analysis warns NIKE has “too little room for error” — high expectations and a premium multiple mean small execution misses could pressure earnings and the stock. This type of critique can amplify selling if subsequent guidance disappoints. Nike: Too Little Room For Error
• Negative Sentiment: Opinion pieces questioning whether NIKE will regain its former outperformance highlight multi?year investor losses and structural concerns, which may keep sentiment cautious and limit a sustained rally until clearer evidence of durable growth appears. Will Nike Stock Ever Be a Winner Again?

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).