Synergy Asset Management LLC Purchases Shares of 51,191 Netflix, Inc. $NFLX

Synergy Asset Management LLC purchased a new stake in Netflix, Inc. (NASDAQ:NFLX) during the fourth quarter, HoldingsChannel reports. The institutional investor purchased 51,191 shares of the Internet television network’s stock, valued at approximately $4,800,000.

Several other institutional investors and hedge funds also recently modified their holdings of NFLX. First Financial Corp IN raised its position in Netflix by 900.0% in the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after buying an additional 243 shares during the last quarter. Imprint Wealth LLC acquired a new position in Netflix during the 3rd quarter worth approximately $25,000. Retirement Wealth Solutions LLC acquired a new position in Netflix during the 3rd quarter worth approximately $28,000. Steph & Co. grew its stake in shares of Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after acquiring an additional 17 shares in the last quarter. Finally, Bare Financial Services Inc raised its holdings in shares of Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several research analysts recently commented on the stock. Wells Fargo & Company assumed coverage on shares of Netflix in a report on Monday, March 9th. They set an “equal weight” rating and a $105.00 target price for the company. Freedom Capital raised shares of Netflix from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, January 27th. Moffett Nathanson reduced their price objective on shares of Netflix from $140.00 to $115.00 and set a “buy” rating for the company in a research note on Wednesday, January 21st. HSBC decreased their price objective on Netflix from $107.00 to $106.00 and set a “buy” rating for the company in a report on Wednesday, January 21st. Finally, The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $100.00 target price (down from $112.00) on shares of Netflix in a research report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and twelve have given a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $114.30.

Netflix Stock Performance

Shares of NFLX opened at $93.32 on Friday. The company has a market cap of $394.01 billion, a PE ratio of 36.93, a price-to-earnings-growth ratio of 1.41 and a beta of 1.68. The firm has a 50-day moving average of $87.14 and a 200-day moving average of $100.82. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion for the quarter, compared to analysts’ expectations of $11.97 billion. During the same period in the prior year, the firm earned $0.43 EPS. Netflix’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts forecast that Netflix, Inc. will post 24.58 earnings per share for the current year.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Price increases should lift ARPU and near?term revenue as Netflix explicitly said the hikes will help fund expanded programming (video podcasts, live sports). Netflix raises subscription prices across all plans in US
• Positive Sentiment: Erste Group raised its rating/forecasts for Netflix (Buy, slightly higher FY2026–FY2027 EPS), backing a bullish case that the company can convert higher pricing into profits. Netflix (NASDAQ:NFLX) Raised to Buy at Erste Group Bank
• Positive Sentiment: Ad business momentum and audience wins (large live-event viewership) support non-subscription revenue growth and monetization upside. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Neutral Sentiment: Official new price points: ad?supported $8.99 (+$1), standard $19.99 (+$2), premium $26.99 (+$2) — the impact depends on churn elasticity and timing of revenue recognition. Netflix confirms it’s raising prices again
• Neutral Sentiment: Live sports and branded events (e.g., MLB tie?ins, big concert livestreams) are generating buzz and some incremental viewership, but monetization cadence and costs remain to be proven. Major League Baseball Event Gives Netflix Stock (NASDAQ:NFLX) a Small Boost
• Negative Sentiment: “Stream?flation” — repeated price hikes industry?wide — risks accelerating churn or pushing viewers to free/cheaper alternatives (YouTube, ad?supported services). This is a structural headwind to long?term subscriber retention. Netflix is raising prices again, and stream-flation shows no signs of slowing
• Negative Sentiment: Valuation and margin pressure concerns: some analysts and writeups warn Netflix’s multiple looks stretched given heavy early?2026 content spending and slower growth expectations. Is Netflix Stock’s 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Rising content investment to support new formats (live events, podcasts) increases near?term cash burn and execution risk if incremental revenue doesn’t cover higher costs. Netflix Hikes Prices For All Plans As Content Spending Surges

Insider Transactions at Netflix

In other news, Director Reed Hastings sold 410,550 shares of the firm’s stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $97.01, for a total value of $39,827,455.50. Following the completion of the sale, the director directly owned 3,940 shares of the company’s stock, valued at $382,219.40. This trade represents a 99.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, insider Cletus R. Willems sold 3,136 shares of Netflix stock in a transaction that occurred on Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total value of $259,253.12. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 1,520,133 shares of company stock valued at $137,259,786. Company insiders own 1.37% of the company’s stock.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.