Netflix (NASDAQ:NFLX) Rating Increased to Neutral at Phillip Securities

Netflix (NASDAQ:NFLX) was upgraded by equities researchers at Phillip Securities from a “sell” rating to a “neutral” rating in a research report issued to clients and investors on Monday,MarketScreener reports. The brokerage currently has a $100.00 target price on the Internet television network’s stock, up from their prior target price of $95.00. Phillip Securities’ target price indicates a potential upside of 16.27% from the stock’s current price.

A number of other research analysts also recently issued reports on NFLX. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and issued a $98.00 price target (up previously from $95.00) on shares of Netflix in a research note on Wednesday. Redburn Partners set a $120.00 target price on Netflix in a report on Wednesday. Hsbc Global Res raised Netflix to a “strong-buy” rating in a research note on Monday, January 12th. Wall Street Zen cut shares of Netflix from a “buy” rating to a “hold” rating in a research note on Saturday, October 4th. Finally, Royal Bank Of Canada reaffirmed a “hold” rating on shares of Netflix in a research note on Wednesday. One analyst has rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating and eighteen have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, Netflix has a consensus rating of “Moderate Buy” and an average target price of $117.47.

Netflix Price Performance

NFLX stock opened at $86.01 on Monday. The company has a current ratio of 1.19, a quick ratio of 1.33 and a debt-to-equity ratio of 0.51. The company has a market capitalization of $364.45 billion, a PE ratio of 34.04, a P/E/G ratio of 1.53 and a beta of 1.71. The business’s fifty day moving average price is $96.20 and its 200 day moving average price is $111.30. Netflix has a 12-month low of $81.93 and a 12-month high of $134.12.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business’s quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, sell-side analysts anticipate that Netflix will post 24.58 EPS for the current year.

Insider Buying and Selling

In other news, Director Bradford L. Smith sold 31,790 shares of Netflix stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the sale, the director owned 79,690 shares in the company, valued at $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider David A. Hyman sold 23,439 shares of the company’s stock in a transaction on Friday, January 16th. The shares were sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the completion of the transaction, the insider owned 316,100 shares of the company’s stock, valued at $27,851,571. This trade represents a 6.90% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 1,653,599 shares of company stock valued at $173,141,263 over the last three months. Company insiders own 1.37% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the business. Vanguard Group Inc. grew its stake in Netflix by 0.4% in the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock worth $46,183,983,000 after purchasing an additional 142,238 shares in the last quarter. Baillie Gifford & Co. raised its stake in shares of Netflix by 912.3% during the fourth quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network’s stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares in the last quarter. State Street Corp lifted its holdings in Netflix by 2.1% in the second quarter. State Street Corp now owns 17,444,013 shares of the Internet television network’s stock worth $23,359,801,000 after purchasing an additional 360,604 shares during the period. Sumitomo Mitsui Trust Group Inc. increased its stake in Netflix by 891.3% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network’s stock valued at $1,134,487,000 after buying an additional 10,879,276 shares during the period. Finally, Geode Capital Management LLC boosted its holdings in shares of Netflix by 2.4% in the second quarter. Geode Capital Management LLC now owns 9,926,733 shares of the Internet television network’s stock valued at $13,234,278,000 after acquiring an additional 229,182 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts highlight large upside from advertising: Wedbush and others forecast ad revenue could roughly double to ~$3B in 2026, supporting views that recent selling is an overreaction and prompting upgrades. Netflix (NFLX) Stock: Ad Revenue Set to Double as Analysts See Major Upside
• Positive Sentiment: At least one major outlet notes an analyst upgrade despite the stock’s steep pullback since Netflix announced the Warner Bros. deal — a sign some investors see valuation/earnings upside now. Netflix Stock Is on a Nightmare Run. Why It Just Got an Upgrade.
• Positive Sentiment: Fundamental momentum: Netflix reported a solid Q4 with accelerating revenue and record subscriber totals cited across coverage — a reminder the core streaming business remains strong. Should You Buy Netflix Stock After Its 36% Plunge?
• Neutral Sentiment: Multiple “buy the dip?” pieces are debating whether the current price is a buying opportunity or a value trap — useful for gauging sentiment but not new company-specific data. Netflix Shares Continue to Fall. Is It Time to Buy the Dip?
• Neutral Sentiment: High-profile investors are rebalancing positions (e.g., Cathie Wood activity), which can influence flows but doesn’t change Netflix’s fundamentals. Meta or Netflix: Cathie Wood Cuts Back on One Top Tech Stock While Doubling Down on Another
• Negative Sentiment: Regulatory and deal-risk headlines: filings flag potential regulatory hurdles to the Warner Bros. Discovery transaction and a possible breakup fee in the ~$5.8B range — a direct downside risk to the proposed deal and cash/earnings outlook. Regulatory Risks Loom Over Netflix–WBD Deal, Including Potential $5.8 Billion Breakup Fee
• Negative Sentiment: Analyst downside: Robert W. Baird trimmed its price target to $120, reflecting more cautious expectations post-deal and dampening near-term sentiment. Robert W. Baird Cuts Netflix (NASDAQ:NFLX) Price Target to $120.00
• Negative Sentiment: Engagement warning: analysts flag slowing viewing hours as a “yellow flag,” which could pressure future monetization and advertiser appetite if the trend persists. Netflix: Viewing Hours Are The Yellow Flag
• Negative Sentiment: Market reaction to guidance and the deal has driven sharp downside recently, with several outlets noting the stock’s plunge and investor caution around 2026 outlook. Netflix Stock Tanks After Earnings: Warning Sign or Should You Ignore?

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.