ServiceNow (NYSE:NOW) Price Target Cut to $185.00 by Analysts at TD Cowen

ServiceNow (NYSE:NOW) had its target price cut by research analysts at TD Cowen from $200.00 to $185.00 in a report issued on Thursday,MarketScreener reports. The brokerage currently has a “buy” rating on the information technology services provider’s stock. TD Cowen’s target price suggests a potential upside of 58.49% from the company’s previous close.

Other analysts have also recently issued reports about the company. Oppenheimer restated an “outperform” rating and issued a $175.00 price objective (down from $200.00) on shares of ServiceNow in a research report on Wednesday, January 21st. DA Davidson reissued a “buy” rating and issued a $220.00 price target on shares of ServiceNow in a report on Thursday. UBS Group set a $115.00 price objective on shares of ServiceNow in a research report on Thursday. Macquarie dropped their target price on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research report on Thursday. Finally, Wells Fargo & Company set a $225.00 target price on shares of ServiceNow and gave the stock an “overweight” rating in a research note on Thursday, January 8th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average target price of $194.47.

ServiceNow Stock Down 0.0%

NOW opened at $116.73 on Thursday. The company has a fifty day moving average of $149.79 and a two-hundred day moving average of $170.88. The stock has a market capitalization of $121.21 billion, a price-to-earnings ratio of 69.98, a PEG ratio of 2.01 and a beta of 0.98. ServiceNow has a fifty-two week low of $113.13 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.06 and a current ratio of 1.00.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s quarterly revenue was up 20.7% on a year-over-year basis. During the same period last year, the firm earned $0.73 EPS. On average, research analysts expect that ServiceNow will post 8.93 earnings per share for the current year.

Insider Buying and Selling at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the sale, the director directly owned 47,930 shares in the company, valued at $7,745,488. This represents a 3.03% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total value of $249,352.75. Following the transaction, the insider owned 2,705 shares in the company, valued at approximately $442,294.55. The trade was a 36.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is owned by company insiders.

Hedge Funds Weigh In On ServiceNow

Institutional investors have recently bought and sold shares of the company. Vanguard Group Inc. raised its position in shares of ServiceNow by 404.5% during the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after buying an additional 81,752,460 shares during the period. Jennison Associates LLC increased its stake in ServiceNow by 280.1% during the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock worth $1,291,758,000 after acquiring an additional 6,213,762 shares during the last quarter. Nordea Investment Management AB lifted its stake in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Pictet Asset Management Holding SA grew its holdings in shares of ServiceNow by 613.4% during the 4th quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock worth $588,326,000 after purchasing an additional 3,301,962 shares during the period. Finally, Norges Bank purchased a new stake in ServiceNow in the 2nd quarter valued at about $2,589,235,000. 87.18% of the stock is owned by hedge funds and other institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near?term execution — that contributed to downward pressure. Price Target Cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.