ServiceNow (NYSE:NOW – Get Free Report) had its price target reduced by analysts at Macquarie from $172.00 to $140.00 in a research note issued on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the information technology services provider’s stock. Macquarie’s price objective would indicate a potential upside of 22.22% from the company’s previous close.
A number of other equities research analysts also recently issued reports on NOW. Deutsche Bank Aktiengesellschaft set a $180.00 price target on ServiceNow in a research note on Thursday. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of ServiceNow in a report on Thursday. Barclays lifted their price target on shares of ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Piper Sandler restated an “overweight” rating on shares of ServiceNow in a research note on Thursday. Finally, Royal Bank Of Canada lowered their target price on ServiceNow from $195.00 to $185.00 and set an “outperform” rating on the stock in a research report on Thursday. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $194.79.
Get Our Latest Analysis on ServiceNow
ServiceNow Stock Performance
ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.74% and a net margin of 13.66%.The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the business posted $0.73 EPS. The company’s revenue for the quarter was up 20.7% on a year-over-year basis. On average, analysts forecast that ServiceNow will post 8.93 EPS for the current year.
Insider Buying and Selling at ServiceNow
In other ServiceNow news, CFO Gina Mastantuono sold 2,075 shares of the stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $170.00, for a total transaction of $352,750.00. Following the completion of the transaction, the chief financial officer owned 61,140 shares of the company’s stock, valued at $10,393,800. This represents a 3.28% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $161.60, for a total value of $242,400.00. Following the transaction, the director owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. The trade was a 3.03% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 15,310 shares of company stock worth $2,533,585. Insiders own 0.34% of the company’s stock.
Hedge Funds Weigh In On ServiceNow
Several institutional investors have recently added to or reduced their stakes in NOW. Kilter Group LLC bought a new position in shares of ServiceNow during the 2nd quarter valued at approximately $25,000. IAG Wealth Partners LLC raised its stake in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Total Investment Management Inc. bought a new position in ServiceNow during the second quarter valued at $31,000. LGT Financial Advisors LLC purchased a new position in shares of ServiceNow in the 2nd quarter worth $32,000. Finally, Bogart Wealth LLC increased its holdings in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after buying an additional 15 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.
ServiceNow News Roundup
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Q4 results topped expectations — EPS of $0.92 and revenue above $3.5B with ~20% y/y growth, confirming healthy demand and AI product traction. NOW Q4 Earnings Beat Estimates, Revenues Rise Y/Y, Shares Fall
- Positive Sentiment: AI partnerships and product momentum — expanded integrations with Anthropic and OpenAI and faster Now Assist adoption support long-term AI-led monetization. ServiceNow inks another AI partnership, this time with Anthropic
- Positive Sentiment: Board authorized additional $5B buyback (including $2B accelerated) — material buyback supports share counts and signals management confidence. ServiceNow Reports Fourth Quarter and Full-Year 2025 Financial Results; Board of Directors Authorizes Additional $5B for Share Repurchase Program
- Neutral Sentiment: Mixed analyst commentary — many firms reaffirm buy ratings and high targets while others trimmed price targets; the street remains divided on valuation and near-term growth pacing.
- Negative Sentiment: Guidance indicated a slower cadence — company guided 2026 subscription revenue growth to roughly 19.5%–20.0%, a deceleration from 2025 that disappointed investors focused on acceleration. ServiceNow Guides To Steeper Slowdown Than Investors Expected
- Negative Sentiment: Sector-wide AI disruption fear and software sell-off — cautious commentary from peers (e.g., SAP) and broad software weakness magnified the post-earnings drop. US software stocks slide after SAP, ServiceNow results fuel AI disruption fears
- Negative Sentiment: Analyst cuts and positioning — some shops (KeyCorp, BMO and others) lowered targets and/or moved to underweight, adding selling pressure despite a few firms maintaining high targets. ServiceNow (NOW) PT Lowered to $115 at KeyBanc
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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