PSQ (PSQH) vs. Its Competitors Critical Analysis

PSQ (NYSE:PSQH) is one of 32 public companies in the “Advertising” industry, but how does it weigh in compared to its competitors? We will compare PSQ to related companies based on the strength of its valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.

Analyst Recommendations

This is a summary of current recommendations and price targets for PSQ and its competitors, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	0	0	2	0	3.00
PSQ Competitors	266	560	665	22	2.29

PSQ presently has a consensus price target of $7.50, suggesting a potential upside of 104.92%. As a group, “Advertising” companies have a potential upside of 92.51%. Given PSQ’s stronger consensus rating and higher possible upside, equities analysts plainly believe PSQ is more favorable than its competitors.

Profitability

This table compares PSQ and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-674.94%	-762.28%	-62.43%
PSQ Competitors	-66.42%	-107.16%	-16.79%

Institutional & Insider Ownership

17.3% of PSQ shares are owned by institutional investors. Comparatively, 30.5% of shares of all “Advertising” companies are owned by institutional investors. 32.1% of PSQ shares are owned by company insiders. Comparatively, 18.8% of shares of all “Advertising” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Risk & Volatility

PSQ has a beta of 0.45, indicating that its share price is 55% less volatile than the S&P 500. Comparatively, PSQ’s competitors have a beta of 1.17, indicating that their average share price is 17% more volatile than the S&P 500.

Valuation & Earnings

This table compares PSQ and its competitors revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
PSQ	$8.77 million	-$53.33 million	-0.15
PSQ Competitors	$1.14 billion	$226.72 million	-2.53

PSQ’s competitors have higher revenue and earnings than PSQ. PSQ is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Summary

PSQ competitors beat PSQ on 8 of the 13 factors compared.

PSQ Company Profile

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.