1-800 FLOWERS.COM (NASDAQ:FLWS – Get Free Report) released its quarterly earnings results on Thursday. The specialty retailer reported $1.20 earnings per share for the quarter, topping the consensus estimate of $0.86 by $0.34, FiscalAI reports. 1-800 FLOWERS.COM had a negative net margin of 13.19% and a negative return on equity of 22.34%. The firm had revenue of $702.18 million for the quarter, compared to analysts’ expectations of $700.58 million.
Here are the key takeaways from 1-800 FLOWERS.COM’s conference call:
- Operations stabilized over the holiday season—order management system issues were resolved and systems ran smoothly, enabling more reliable execution.
- Consolidated revenue declined 9.5% (Consumer Floral & Gifts down 22.7%), driven by e?commerce weakness from lower direct/organic traffic after search?engine changes and deliberate cuts to inefficient marketing.
- Leadership and structural changes moved the company to a function?based model, hired a new CIO (Alex Zelikovsky), implemented workforce reductions, and achieved ~$15 million of annualized run?rate savings toward a ~$50 million run?rate target by FY26/27.
- Management is intentionally reducing marketing to improve marketing contribution margin, which they say will pressure near?term top line—guidance is for second?half revenue to decline in the low double digits and Adjusted EBITDA to decline slightly.
- Customer and growth initiatives show early traction—AOV rose ~5.2%, product discoverability tests improved conversion, and third?party marketplace expansions (Uber, DoorDash, Amazon, Walmart) are growing rapidly, supporting longer?term reach.
1-800 FLOWERS.COM Stock Up 14.6%
NASDAQ FLWS opened at $4.63 on Friday. The stock has a market capitalization of $294.56 million, a PE ratio of -1.34 and a beta of 1.13. 1-800 FLOWERS.COM has a 1 year low of $2.93 and a 1 year high of $9.12. The business’s 50-day moving average is $4.09 and its 200 day moving average is $4.61. The company has a debt-to-equity ratio of 0.59, a current ratio of 1.03 and a quick ratio of 0.26.
Institutional Investors Weigh In On 1-800 FLOWERS.COM
Analysts Set New Price Targets
FLWS has been the topic of several recent analyst reports. Zacks Research raised 1-800 FLOWERS.COM from a “strong sell” rating to a “hold” rating in a report on Tuesday, December 30th. Weiss Ratings reiterated a “sell (d-)” rating on shares of 1-800 FLOWERS.COM in a research report on Wednesday, October 8th. Three equities research analysts have rated the stock with a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Reduce” and a consensus target price of $7.50.
Read Our Latest Stock Report on FLWS
1-800 FLOWERS.COM Company Profile
1-800-FLOWERS.COM, Inc, founded in 1976 by Jim McCann and headquartered in Jericho, New York, is a leading floral and gift retailer in North America. Operating primarily through its online platform and call center, the company offers a wide selection of fresh-cut flowers, gourmet foods, gift baskets, plants and home décor items. With a network of affiliated florists and its own floral production farms, 1-800-FLOWERS.COM facilitates same-day delivery services across the United States, reaching more than 90% of U.S.
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