Harley-Davidson (NYSE:HOG) & Zapp Electric Vehicles Group (NASDAQ:ZAPP) Head to Head Comparison

Harley-Davidson (NYSE:HOG) and Zapp Electric Vehicles Group (NASDAQ:ZAPP) are both auto/tires/trucks companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations and earnings.

Profitability

This table compares Harley-Davidson and Zapp Electric Vehicles Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	12.11%	22.00%	5.81%
Zapp Electric Vehicles Group	N/A	N/A	N/A

Earnings & Valuation

This table compares Harley-Davidson and Zapp Electric Vehicles Group’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$5.84 billion	0.90	$706.59 million	$4.82	8.11
Zapp Electric Vehicles Group	N/A	N/A	-$222.10 million	N/A	N/A

Harley-Davidson has higher revenue and earnings than Zapp Electric Vehicles Group.

Institutional & Insider Ownership

85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings for Harley-Davidson and Zapp Electric Vehicles Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	0	3	4	0	2.57
Zapp Electric Vehicles Group	0	0	0	0	N/A

Harley-Davidson presently has a consensus target price of $46.67, indicating a potential upside of 19.35%. Given Harley-Davidson’s higher probable upside, equities analysts clearly believe Harley-Davidson is more favorable than Zapp Electric Vehicles Group.

Summary

Harley-Davidson beats Zapp Electric Vehicles Group on 9 of the 9 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About Zapp Electric Vehicles Group

Zapp Electric Vehicles Limited operates an electric motorcycle company. Its i300 is the first in a suite of electric two-wheelers that the company plans to bring to market. It offers a direct-to-customer experience known as DSDTC (drop-ship-direct-to-customer). The company sells its product the i300, to customers online and delivered to the home, as well as provides at-home inspection, service, and support throughout the vehicle ownership lifecycle. The company was incorporated in 2017 and is based in Bangkok, Thailand, with additional office in Paris, France.