Insider Selling: Etsy (NASDAQ:ETSY) Director Sells $99,774.60 in Stock

Etsy, Inc. (NASDAQ:ETSY) Director Charles Andrew Ballard sold 1,790 shares of Etsy stock in a transaction dated Wednesday, March 4th. The stock was sold at an average price of $55.74, for a total transaction of $99,774.60. Following the sale, the director directly owned 4,006 shares of the company’s stock, valued at $223,294.44. The trade was a 30.88% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink.

Etsy Stock Down 0.4%

Etsy stock opened at $56.42 on Friday. The company’s 50-day moving average price is $55.66 and its two-hundred day moving average price is $58.83. The stock has a market cap of $5.43 billion, a P/E ratio of 45.50, a P/E/G ratio of 10.65 and a beta of 1.74. Etsy, Inc. has a twelve month low of $40.05 and a twelve month high of $76.51.

Etsy declared that its board has approved a stock repurchase plan on Thursday, December 18th that permits the company to repurchase $750.00 million in outstanding shares. This repurchase authorization permits the specialty retailer to buy up to 14.2% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s management believes its shares are undervalued.

Hedge Funds Weigh In On Etsy

Hedge funds have recently added to or reduced their stakes in the stock. Heritage Wealth Advisors lifted its position in shares of Etsy by 476.5% during the 2nd quarter. Heritage Wealth Advisors now owns 490 shares of the specialty retailer’s stock valued at $25,000 after acquiring an additional 405 shares during the period. EFG International AG bought a new position in shares of Etsy in the fourth quarter worth $33,000. Elevation Point Wealth Partners LLC bought a new position in shares of Etsy in the second quarter worth $35,000. Employees Retirement System of Texas acquired a new position in Etsy in the second quarter valued at about $47,000. Finally, SJS Investment Consulting Inc. raised its stake in Etsy by 12,600.0% in the third quarter. SJS Investment Consulting Inc. now owns 762 shares of the specialty retailer’s stock valued at $51,000 after purchasing an additional 756 shares in the last quarter. Institutional investors own 99.53% of the company’s stock.

More Etsy News

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: BTIG argues Etsy stands to gain if OpenAI scales back on on?platform checkout, reducing fears of AI disintermediation and leaving more commerce to marketplaces like Etsy. Etsy has the most to gain from OpenAI’s Instant Checkout pivot — BTIG
• Positive Sentiment: Splitit and Google’s Universal Commerce Protocol (UCP) adoption — built with partners including Etsy — supports agentic commerce standards that could make cross?platform, AI?driven purchases easier for Etsy sellers and buyers. Splitit Backs Google’s Universal Commerce Protocol (UCP), Advancing Agentic Commerce with Card-Linked Installments
• Positive Sentiment: PrintKK integration gives Etsy sellers access to print?on?demand fulfillment across ~200 countries, lowering sellers’ inventory burdens and improving global reach — a direct boost to marketplace supply capabilities. PrintKK Partners with Etsy, Giving Sellers Access to Print-on-Demand Fulfillment Across Nearly 200 Countries
• Positive Sentiment: Analyst commentary (reported broadly) that OpenAI may pull back on embedded checkout is being treated as a relief for marketplaces; that narrative can limit disruption risk to Etsy’s core model. Booking Stock, Expedia, DoorDash Jump. Here’s What’s Behind A ‘Relief Rally.’
• Neutral Sentiment: Articles comparing year?to?date sector performance show Etsy’s returns versus peers; useful for context but they don’t introduce new company?specific catalysts. Has Etsy (ETSY) Outpaced Other Retail-Wholesale Stocks This Year?
• Neutral Sentiment: Zacks and other roundup pieces list Etsy as a candidate to play consumer/gig?economy trends — positive framing but high level. Has Etsy (ETSY) Outpaced Other Retail-Wholesale Stocks This Year?
• Neutral Sentiment: JD.com’s quarterly results and investment focus are industry noise (e?commerce macro context) but not a direct driver for Etsy. JD’s Q4 Earnings Surpass Estimates, Revenues Increase Y/Y
• Negative Sentiment: Insider selling: Director Charles Andrew Ballard sold 1,790 shares (~30.9% reduction in his holding), a visible insider disposition that can spook investors despite being a relatively small dollar amount. Insider Selling: Etsy (NASDAQ:ETSY) Director Sells 1,790 Shares of Stock
• Negative Sentiment: Recent analyst cuts and reduced price targets (UBS, Cantor Fitzgerald, Morgan Stanley, Deutsche Bank) weigh on sentiment; MarketBeat notes a consensus “Hold” with a ~$60.40 target. Etsy Stock Report and Analyst Notes

Analyst Ratings Changes

Several analysts recently issued reports on ETSY shares. B. Riley Financial reduced their price target on Etsy from $78.00 to $70.00 and set a “buy” rating for the company in a research note on Friday, February 20th. Morgan Stanley lowered their price objective on Etsy from $65.00 to $60.00 and set an “equal weight” rating on the stock in a research report on Friday, February 20th. Jefferies Financial Group dropped their target price on Etsy from $62.00 to $55.00 and set a “hold” rating for the company in a report on Thursday, February 12th. JPMorgan Chase & Co. reduced their target price on shares of Etsy from $65.00 to $58.00 and set a “neutral” rating for the company in a research report on Friday, February 20th. Finally, Wedbush decreased their price target on shares of Etsy from $72.00 to $66.00 and set a “neutral” rating on the stock in a research note on Friday, December 19th. One investment analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eighteen have issued a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Hold” and an average price target of $60.40.

Etsy Company Profile

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.