Bridgestone (OTCMKTS:BRDCY – Get Free Report) and Lotus Technology (NASDAQ:LOT – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, profitability and risk.
Analyst Ratings
This is a summary of recent ratings and target prices for Bridgestone and Lotus Technology, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bridgestone | 0 | 4 | 0 | 0 | 2.00 |
| Lotus Technology | 1 | 0 | 0 | 0 | 1.00 |
Risk & Volatility
Bridgestone has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500. Comparatively, Lotus Technology has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500.
Institutional and Insider Ownership
63.4% of Lotus Technology shares are held by institutional investors. 57.1% of Bridgestone shares are held by insiders. Comparatively, 0.2% of Lotus Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares Bridgestone and Lotus Technology’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgestone | N/A | N/A | N/A |
| Lotus Technology | N/A | N/A | N/A |
Valuation & Earnings
This table compares Bridgestone and Lotus Technology”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgestone | $29.63 billion | 1.10 | $2.19 billion | $0.64 | 19.72 |
| Lotus Technology | $519.10 million | 0.61 | -$464.22 million | ($0.72) | -0.69 |
Bridgestone has higher revenue and earnings than Lotus Technology. Lotus Technology is trading at a lower price-to-earnings ratio than Bridgestone, indicating that it is currently the more affordable of the two stocks.
Summary
Bridgestone beats Lotus Technology on 7 of the 9 factors compared between the two stocks.
About Bridgestone
Bridgestone Corporation, together with its subsidiaries, manufactures and sells tires and rubber products. The company offers tires and tire tubes for passenger cars, trucks, buses, construction and off-road mining vehicles, industrial and agricultural machinery, aircraft, motorcycles, scooters, and other vehicles; automotive parts; automotive maintenance and repair services; and raw materials for tires and other products. It also provides chemical products, such as belts, hoses, rubber crawlers/MT pads, resin piping systems, seismic isolation rubbers, bridge rubber bearings, and block type rubber covered chain type bridge fall prevention devices. In addition, the company offers golf balls, golf clubs, and other sporting goods; bicycles, bicycle-related goods, and others; and finance and other services. It has operations in Japan, the Americas, Europe, Russia, the Middle East, India, Africa, China, Asia, Oceania, Oceania, and internationally. The company was incorporated in 1931 and is headquartered in Tokyo, Japan.
About Lotus Technology
Lotus Technology Inc. engages in the design, development, and sale of battery electric lifestyle vehicles worldwide. It also distributes sports cars. The company sells its products under the Lotus brand. Lotus Technology Inc. is based in Shanghai, China.
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