Reviewing My Size (NASDAQ:MYSZ) & Macy’s (NYSE:M)

Macy’s (NYSE:M) and My Size (NASDAQ:MYSZ) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Macy’s and My Size, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Macy’s	2	9	2	0	2.00
My Size	1	0	0	0	1.00

Macy’s currently has a consensus price target of $22.78, suggesting a potential upside of 2.38%. Given Macy’s’ stronger consensus rating and higher possible upside, research analysts plainly believe Macy’s is more favorable than My Size.

Valuation & Earnings

This table compares Macy’s and My Size”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Macy’s	$22.62 billion	0.26	$642.00 million	$2.73	8.15
My Size	$11.34 million	0.12	-$5.85 million	($15.48)	-0.12

Macy’s has higher revenue and earnings than My Size. My Size is trading at a lower price-to-earnings ratio than Macy’s, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Macy’s and My Size’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Macy’s	3.29%	13.21%	3.83%
My Size	-66.75%	-161.47%	-82.22%

Volatility and Risk

Macy’s has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Comparatively, My Size has a beta of -0.09, indicating that its share price is 109% less volatile than the S&P 500.

Insider & Institutional Ownership

87.4% of Macy’s shares are held by institutional investors. Comparatively, 27.7% of My Size shares are held by institutional investors. 1.1% of Macy’s shares are held by insiders. Comparatively, 13.7% of My Size shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Macy’s beats My Size on 13 of the 14 factors compared between the two stocks.

About Macy’s

Macy’s, Inc. engages in the retail of apparel, accessories, cosmetics, home furnishings, and other consumer goods. The firm’s brands include Macy’s, Bloomingdale’s, and Bluemercury. It offers men’s, women’s, and children’s apparel, women’s accessories, intimate apparel, shoes, cosmetics, fragrances, as well as home and miscellaneous products. The company was founded by Rowland H. Macy in 1858 and is headquartered in New York, NY.

About My Size

My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solutions for fashion ecommerce companies in Israel, Spain, and internationally. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution. It provides MySizeID; Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.