Engineers from Motorola have been hard at work trying to complete the design of a new and sophisticated mobile handset that inside the company is known simply as “X Phone.” Nevertheless, the new unit recently purchased by Google has encountered problems and has had roadblocks to overcome in its attempt to give stronger competition to both Apple and Samsung, said insiders.
Seven months ago, Motorola was purchased by Google for $12.5 billion and is amidst the design of its leading handset that features new cutting edge designs to help it stand apart from existing smartphone competition, when it unveils the unit some time in 2013.
Google is known for its quick execution on the Web, but the recently acquired hardware unit is encountering hurdles associated with supply chain management and in manufacturing causing Google to have to rethink its original plans for its new “X Phone” such as using a bendable touchscreen, said insiders.
Currently Motorola is primarily working on two fronts including gadgets Verizon Wireless, its carrier partner, will use to sell like its smartphone droid line and its yet to be launched “X Phone.”
Google is also trying to manage its complicated relationships with different manufacturers of smartphones that have used it Android software for their own smartphones. This is extremely delicate and complicated with South Korea tech giant Samsung Electronics. Samsung is a rival of Motorola and has recently become the no. 1 maker of smartphones worldwide with the help of the Google Android operating system.