Contrasting Sportradar Group (NASDAQ:SRAD) & Starbucks (NASDAQ:SBUX)

Starbucks (NASDAQ:SBUX) and Sportradar Group (NASDAQ:SRAD) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.

Profitability

This table compares Starbucks and Sportradar Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Starbucks	6.66%	-38.61%	10.40%
Sportradar Group	1.47%	2.57%	0.80%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Starbucks and Sportradar Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Starbucks	4	15	21	0	2.42
Sportradar Group	0	9	9	1	2.58

Starbucks currently has a consensus target price of $108.83, indicating a potential downside of 0.97%. Sportradar Group has a consensus target price of $17.97, indicating a potential upside of 35.92%. Given Sportradar Group’s stronger consensus rating and higher probable upside, analysts clearly believe Sportradar Group is more favorable than Starbucks.

Valuation and Earnings

This table compares Starbucks and Sportradar Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Starbucks	$37.91 billion	3.30	$2.53 billion	$2.21	49.72
Sportradar Group	$1.46 billion	2.71	$113.50 million	$0.08	165.25

Starbucks has higher revenue and earnings than Sportradar Group. Starbucks is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Starbucks has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 1.66, meaning that its stock price is 66% more volatile than the S&P 500.

Insider and Institutional Ownership

72.3% of Starbucks shares are owned by institutional investors. 0.0% of Starbucks shares are owned by company insiders. Comparatively, 85.0% of Sportradar Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Starbucks beats Sportradar Group on 8 of the 15 factors compared between the two stocks.

About Starbucks

Starbucks Corporation is a global coffee company that roasts, markets and sells coffee and other beverages, along with food and related merchandise. Its offerings include brewed coffee, espresso-based drinks, teas and packaged coffee products. The company serves customers through company-operated and licensed stores, as well as through retail and food-service partnerships. Its stores also sell items such as mugs and coffee-making equipment. Founded in Seattle in 1971, Starbucks operates in North America and international markets, including China.

About Sportradar Group

Sportradar Group AG is a sports technology company that provides data, content and related services to sports leagues, media companies and sports betting operators. Its offerings include live and historical sports data, odds and betting solutions, audiovisual content, and tools designed to support fan engagement and digital experiences. The company also provides services to help sports organizations monitor competitions and identify potential integrity issues, including through its sports integrity and anti-fraud solutions.