Suja Life (NASDAQ:SUJA) Share Price Crosses Below 50 Day Moving Average Following Weak Earnings

Suja Life, Inc. (NASDAQ:SUJA) crossed below its fifty day moving average during trading on Wednesday following a dissappointing earnings announcement. The stock has a fifty day moving average of $9.84 and traded as low as $8.00. Suja Life shares last traded at $8.68, with a volume of 723,587 shares changing hands.

The company reported ($0.22) earnings per share for the quarter, missing the consensus estimate of ($0.13) by ($0.09). The firm had revenue of $76.37 million for the quarter. The business’s revenue was up 3.3% compared to the same quarter last year.

Top Suja Life Stories

Investors following SUJA have been watching these stories:

• Positive Sentiment: Third-quarter net sales rose 3.3% year over year to $76.4 million and exceeded analysts’ revenue expectations by about $5.1 million. Suja Life Reports Third Quarter 2026 Financial Results
• Negative Sentiment: Suja lowered its FY 2026 revenue outlook to $351 million–$354 million, below the $362.1 million consensus. Its fourth-quarter forecast of $83.7 million–$86.7 million also trails the $99.4 million estimate, reflecting continued grocery pressure. Suja projects 2026 net sales amid grocery pressure
• Negative Sentiment: Goldman Sachs downgraded the stock from “buy” to “neutral,” adding to the cautious tone despite its $12 price target. Separately, Kehoe Law Firm said it is investigating potential securities claims following the reduced outlook, which may add uncertainty for investors. Kehoe Law Firm investigating following reduced outlook

Wall Street Analysts Forecast Growth

Several brokerages have recently issued reports on SUJA. Roth Capital began coverage on shares of Suja Life in a research report on Friday, October 2nd. They issued a “buy” rating and a $20.00 target price on the stock. Weiss Ratings reiterated a “sell (e-)” rating on shares of Suja Life in a report on Tuesday, November 3rd. Needham & Company LLC initiated coverage on shares of Suja Life in a report on Thursday, October 15th. They set a “hold” rating for the company. William Blair downgraded Suja Life from an “outperform” rating to a “market perform” rating in a research report on Wednesday, August 5th. Finally, Jefferies Financial Group decreased their target price on shares of Suja Life from $22.00 to $17.00 and set a “buy” rating on the stock in a report on Wednesday. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus price target of $18.25.

Insider Buying and Selling

In other news, major shareholder Schwartz Food Chain Fund Paine bought 233,624 shares of the company’s stock in a transaction on Wednesday, August 26th. The stock was bought at an average cost of $9.59 per share, with a total value of $2,240,454.16. Following the transaction, the insider directly owned 10,677,629 shares in the company, valued at $102,398,462.11. The trade was a 2.24% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. In the last three months, insiders bought 1,842,962 shares of company stock worth $15,985,992.

Hedge Funds Weigh In On Suja Life

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Brighton Jones LLC acquired a new position in Suja Life during the 3rd quarter worth $108,000. CenterBook Partners LP lifted its position in shares of Suja Life by 169.8% during the 3rd quarter. CenterBook Partners LP now owns 75,364 shares of the company’s stock worth $732,000 after buying an additional 47,427 shares during the last quarter. State Street Corp acquired a new position in Suja Life in the second quarter valued at $607,000. Citadel Advisors LLC purchased a new position in Suja Life during the 2nd quarter worth approximately $8,294,000. Finally, Readystate Asset Management LP purchased a new position in shares of Suja Life during the second quarter worth approximately $305,000.

Suja Life Stock Performance

The stock has a 50-day simple moving average of $9.84. The company has a current ratio of 1.53, a quick ratio of 0.96 and a debt-to-equity ratio of 0.86.

About Suja Life

Suja Life, Inc. is a beverage company that makes and markets organic and functional drinks. Its products include cold-pressed juices, wellness shots and other beverages sold under brands including Suja Organic and Vive Organic. The company’s products are available through retail stores and other sales channels, primarily in the United States. Suja was founded in San Diego in 2012 and has since expanded its portfolio through the Vive Organic brand.