Sonos (NASDAQ:SONO) Shares Cross Above 50-Day Moving Average – Time to Sell?

Sonos, Inc. (NASDAQ:SONO) shares passed above its 50 day moving average during trading on Monday. The stock has a 50 day moving average of $16.74 and traded as high as $17.05. Sonos shares last traded at $17.01, with a volume of 1,473,324 shares changing hands.

More Sonos News

These are some of the SONO news items that stood out recently:

• Positive Sentiment: Sonos reported quarterly adjusted earnings of $0.04 per share, beating estimates, while revenue of $344.4 million topped expectations and grew 19.6% year over year. New product launches contributed to the revenue growth. Article: Sonos 4Q Revenue Climbs 20% On New Product Launches
• Neutral Sentiment: Sonos forecast first-quarter revenue of $570 million to $630 million, versus analysts’ $581.5 million estimate. The midpoint is above consensus, though the range’s low end is below it. Management also aims to improve gross margin by 500 basis points by the end of fiscal 2027. Article: Sonos Revenue Outlook and Margin Target
• Negative Sentiment: Reports flag margin pressure ahead, including higher memory costs, which could limit how much of the sales growth flows through to profit. Article: Sonos Q4 2026: Revenue Beats but Memory Costs Squeeze Margins

Analyst Upgrades and Downgrades

SONO has been the subject of several research reports. Rosenblatt Securities reissued a “buy” rating and set a $21.00 price objective on shares of Sonos in a research report on Thursday, July 30th. Weiss Ratings raised shares of Sonos from a “hold (c)” rating to a “hold (c+)” rating in a research report on Tuesday, October 13th. Finally, Wall Street Zen cut shares of Sonos from a “strong-buy” rating to a “buy” rating in a research report on Saturday, August 22nd. Two investment analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat, Sonos currently has a consensus rating of “Moderate Buy” and an average price target of $20.00.

Sonos Price Performance

The company has a market capitalization of $2.25 billion, a price-to-earnings ratio of 24.13 and a beta of 1.94. The firm has a 50-day moving average price of $16.85 and a two-hundred day moving average price of $15.32.

Sonos (NASDAQ:SONO) last announced its earnings results on Tuesday, November 10th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of ($0.18) by $0.22. Sonos had a return on equity of 20.85% and a net margin of 5.79%. The business had revenue of $344.44 million for the quarter, compared to analyst estimates of $340.33 million. During the same quarter last year, the firm earned ($0.06) EPS. Sonos’s revenue for the quarter was up 19.6% compared to the same quarter last year. On average, equities analysts predict that Sonos, Inc. will post 0.33 EPS for the current year.

Insider Buying and Selling at Sonos

In other news, Director Karen Boone sold 46,766 shares of the firm’s stock in a transaction that occurred on Friday, September 25th. The shares were sold at an average price of $18.13, for a total transaction of $847,867.58. Following the completion of the transaction, the director directly owned 69,271 shares of the company’s stock, valued at $1,255,883.23. This trade represents a 40.30% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 1.25% of the stock is owned by corporate insiders.

Institutional Trading of Sonos

A number of institutional investors have recently made changes to their positions in SONO. BlackRock Inc. bought a new position in Sonos in the second quarter valued at $248,067,000. Renaissance Technologies LLC increased its stake in Sonos by 258.8% in the 1st quarter. Renaissance Technologies LLC now owns 1,706,501 shares of the company’s stock valued at $22,867,000 after buying an additional 1,230,900 shares during the last quarter. Bank of America Corp DE bought a new stake in Sonos during the 2nd quarter worth about $13,102,000. Two Seas Capital LP bought a new stake in Sonos during the 2nd quarter worth about $9,615,000. Finally, Bank of New York Mellon Corp bought a new stake in Sonos during the 2nd quarter worth about $9,282,000. Institutional investors own 85.82% of the company’s stock.

Sonos Company Profile

Sonos, Inc. designs and sells wireless audio products and software for home entertainment. Its lineup includes wireless speakers, soundbars, subwoofers, amplifiers and related components that can be used individually or connected through the Sonos platform to play audio in multiple rooms. The company’s products support music and other audio from a range of streaming services, as well as television and home theater setups. Sonos also offers software and services, including Sonos Radio, and sells products through its website and retail partners in markets around the world.