ServiceNow (NYSE:NOW – Get Free Report) and Intrusion (NASDAQ:INTZ – Get Free Report) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends and analyst recommendations.
Risk & Volatility
ServiceNow has a beta of 1, indicating that its stock price has a similar volatility profile to the S&P 500.Comparatively, Intrusion has a beta of -1.61, indicating that its stock price is 261% less volatile than the S&P 500.
Profitability
This table compares ServiceNow and Intrusion’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ServiceNow | 9.36% | 15.17% | 6.70% |
| Intrusion | -191.24% | -178.06% | -99.59% |
Earnings and Valuation
This table compares ServiceNow and Intrusion”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ServiceNow | $13.28 billion | 8.02 | $1.75 billion | $1.39 | 73.84 |
| Intrusion | $7.09 million | 1.90 | -$9.06 million | ($0.55) | -1.00 |
ServiceNow has higher revenue and earnings than Intrusion. Intrusion is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for ServiceNow and Intrusion, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ServiceNow | 3 | 3 | 36 | 1 | 2.81 |
| Intrusion | 1 | 2 | 1 | 0 | 2.00 |
ServiceNow currently has a consensus price target of $154.50, suggesting a potential upside of 50.53%. Intrusion has a consensus price target of $5.25, suggesting a potential upside of 852.81%. Given Intrusion’s higher probable upside, analysts clearly believe Intrusion is more favorable than ServiceNow.
Insider & Institutional Ownership
87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 19.4% of Intrusion shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 10.1% of Intrusion shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
ServiceNow beats Intrusion on 13 of the 15 factors compared between the two stocks.
About ServiceNow
ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations. Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows.
About Intrusion
Intrusion, Inc. (NASDAQ: INTZ) is a cybersecurity company that develops solutions designed to help organizations identify, investigate and respond to cyber threats. Its offerings combine network monitoring, threat intelligence and security analytics to provide visibility into potentially malicious activity across enterprise environments. The company is known for its proprietary threat intelligence capabilities, including databases that associate internet protocol addresses with information about online activity and potential threats.
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