Contrasting SOBR Safe (SOBR) & The Competition

SOBR Safe (NASDAQ:SOBR) is one of 377 public companies in the “Electronic Equipment, Instruments & Components” industry, but how does it compare to its peers? We will compare SOBR Safe to related companies based on the strength of its analyst recommendations, valuation, risk, institutional ownership, profitability, earnings and dividends.

Profitability

This table compares SOBR Safe and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,924.23%	-314.39%	-228.18%
SOBR Safe Competitors	-141.19%	-31.04%	-7.22%

Volatility and Risk

SOBR Safe has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500. Comparatively, SOBR Safe’s peers have a beta of -0.29, suggesting that their average stock price is 129% less volatile than the S&P 500.

Valuation & Earnings

This table compares SOBR Safe and its peers gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SOBR Safe	$354,654.00	-$8.95 million	-0.01
SOBR Safe Competitors	$115.50 billion	$173.80 million	5.37

SOBR Safe’s peers have higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 43.5% of shares of all “Electronic Equipment, Instruments & Components” companies are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Comparatively, 16.0% of shares of all “Electronic Equipment, Instruments & Components” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings for SOBR Safe and its peers, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1	0	0	0	1.00
SOBR Safe Competitors	2049	7618	10451	665	2.47

As a group, “Electronic Equipment, Instruments & Components” companies have a potential upside of 37.35%. Given SOBR Safe’s peers stronger consensus rating and higher possible upside, analysts clearly believe SOBR Safe has less favorable growth aspects than its peers.

Summary

SOBR Safe peers beat SOBR Safe on 12 of the 13 factors compared.

SOBR Safe Company Profile

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.