Planet Fitness (NYSE:PLNT) Issues Quarterly Earnings Results

Planet Fitness (NYSE:PLNT) issued its earnings results on Thursday. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.81 by $0.02, FiscalAI reports. The company had revenue of $359.98 million for the quarter, compared to analysts’ expectations of $348.34 million. Planet Fitness had a net margin of 16.06% and a negative return on equity of 47.24%. The firm’s quarterly revenue was up 9.0% on a year-over-year basis. During the same period in the prior year, the business earned $0.80 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

• Planet Fitness reported 1.5% systemwide same-club sales growth, ahead of expectations, and raised its 2026 same-club sales growth outlook to 1.5%–2% from about 1%. It also lifted its revenue growth outlook to approximately 8% and adjusted EBITDA growth outlook to 6.5%.
• The company expects 2026 adjusted net income to decline approximately 3%, while lowering its outlook for new franchisee equipment placements to 135–140 from 150–160. Adjusted EBITDA margin fell to 40.6% from 42.6%, partly due to a higher required contribution to the national advertising fund.
• A two-week $10 Classic Card promotion increased joins but did not generate enough revenue per member to support a systemwide price rollback, so the $15 Classic Card price will remain. The company plans targeted regional Black Card price increases beginning in the second quarter of 2027, informed by its pricing tests.
• Management introduced new marketing and member-retention initiatives—including personalized outreach, a first-100-days program, signature events, and refreshed group fitness classes—after noting that newer members and younger members have higher churn. Executives cited encouraging early feedback on new advertising, but the initiatives’ impact on retention and growth remains to be demonstrated.
• Planet Fitness acquired Portugal’s Be-Fit chain for approximately €102.5 million, adding 25 clubs and about 80,000 members; management expects the deal to be accretive in 2027 and sees potential to double its Iberian footprint over three to five years. The board also authorized a new $500 million share-repurchase program, and the company is reviewing sales of some U.S. corporate-owned clubs to franchisees.

Planet Fitness Stock Up 0.5%

Shares of Planet Fitness stock traded up $0.27 on Friday, reaching $60.34. The stock had a trading volume of 2,028,573 shares, compared to its average volume of 1,871,907. The company has a 50 day moving average price of $49.22 and a 200 day moving average price of $61.34. Planet Fitness has a 1 year low of $37.03 and a 1 year high of $114.26. The stock has a market capitalization of $4.56 billion, a P/E ratio of 20.45, a P/E/G ratio of 1.29 and a beta of 1.02.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, topping estimates of $348 million, while earnings of $0.83 per share also beat expectations. The company raised its 2026 forecast, adding to the upbeat results. Planet Fitness third-quarter results
• Positive Sentiment: Planet Fitness authorized a new $500 million share repurchase program and said it repurchased and retired $50 million of stock in the quarter. Buybacks can support per-share earnings and shareholder returns. Share repurchase announcement
• Positive Sentiment: Wells Fargo raised its price target to $75 from $65 and kept an overweight rating; RBC lifted its target to $70 from $60 with an outperform rating; and KeyCorp raised its target to $68 from $65 while maintaining overweight. The revisions signal improved analyst confidence. Wells Fargo analyst ratings
• Positive Sentiment: Management plans regional Black Card price increases beginning in the second quarter of 2027, which could support future revenue, and announced entry into Portugal through the acquisition of Be-Fit. Long-term investor takeaways
• Neutral Sentiment: System-wide same-club sales increased 1.5%. Management is also reviewing its domestic company-owned clubs and plans to sell a portion; the outcome and effects of that strategic move remain uncertain. Planet Fitness third-quarter results

Wall Street Analysts Forecast Growth

Several brokerages have recently weighed in on PLNT. Raymond James Financial reaffirmed a “strong-buy” rating and issued a $72.00 price target on shares of Planet Fitness in a research report on Thursday. Wells Fargo & Company lifted their price objective on shares of Planet Fitness from $65.00 to $75.00 and gave the company an “overweight” rating in a report on Friday. Robert W. Baird cut their price objective on shares of Planet Fitness from $72.00 to $60.00 and set an “outperform” rating on the stock in a report on Monday, October 5th. Weiss Ratings reissued a “sell (d+)” rating on shares of Planet Fitness in a research note on Monday, September 14th. Finally, Canaccord Genuity Group upped their target price on Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a report on Monday, July 20th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, Planet Fitness has an average rating of “Moderate Buy” and a consensus target price of $71.29.

Insider Activity at Planet Fitness

In related news, COO William Bode sold 7,000 shares of the stock in a transaction that occurred on Monday, September 14th. The shares were sold at an average price of $51.22, for a total transaction of $358,540.00. Following the completion of the sale, the chief operating officer owned 32,939 shares of the company’s stock, valued at $1,687,135.58. This represents a 17.53% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Stephen Spinelli, Jr. bought 10,000 shares of the stock in a transaction on Monday, August 10th. The stock was purchased at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the purchase, the director owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This represents a 28.16% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 0.90% of the stock is currently owned by corporate insiders.

Planet Fitness Company Profile

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.