Nature’s Sunshine Products (NASDAQ:NATR) Issues Quarterly Earnings Results

Nature’s Sunshine Products (NASDAQ:NATR) announced its earnings results on Wednesday. The company reported $0.14 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.11), FiscalAI reports. Nature’s Sunshine Products had a return on equity of 10.51% and a net margin of 3.05%. The company had revenue of $116.60 million during the quarter, compared to the consensus estimate of $129.51 million.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Third-quarter results missed expectations: Net sales were $116.6 million, down 7% year over year excluding foreign exchange (9% reported), while adjusted EBITDA fell to $11.1 million from $15.2 million.
• Full-year guidance was cut: Nature’s Sunshine now expects 2026 net sales of $460 million–$470 million and adjusted EBITDA of $44 million–$48 million, down from prior ranges of $490 million–$500 million and $48 million–$52 million, respectively.
• China remains a significant headwind: Sales there fell 52% in constant currency, amid the loss of two regional leaders and changes to distributor practices; management expects China to weigh on results into 2027. Taiwan was also weak.
• North America’s digital business is adjusting to slower growth: Digital sales declined 1% as the company lapped a viral product and rapid TikTok expansion, though autoship rose to 40% of digital sales from 30% a year earlier, supporting recurring revenue.
• The company is pursuing longer-term growth initiatives: Plans include a U.S. direct-selling relaunch in 2027, new products in Asia and the U.S., expansion in Japan and Germany, and stepped-up M&A outreach; it ended the quarter with $89.4 million in cash and no debt.

Nature’s Sunshine Products Stock Performance

Nature’s Sunshine Products stock traded up $0.61 during trading hours on Friday, reaching $10.87. 392,204 shares of the company’s stock traded hands, compared to its average volume of 139,908. Nature’s Sunshine Products has a fifty-two week low of $9.38 and a fifty-two week high of $28.14. The firm has a market capitalization of $191.31 million, a price-to-earnings ratio of 13.26 and a beta of 0.80. The firm’s 50 day moving average is $12.88 and its 200-day moving average is $20.29.

Wall Street Analysts Forecast Growth

NATR has been the subject of a number of research reports. Canaccord Genuity Group lowered their price target on shares of Nature’s Sunshine Products from $36.00 to $25.00 and set a “buy” rating for the company in a report on Friday, October 30th. DA Davidson reduced their price objective on Nature’s Sunshine Products from $33.00 to $25.00 and set a “buy” rating on the stock in a report on Monday, August 10th. Weiss Ratings downgraded Nature’s Sunshine Products from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, October 27th. Finally, Wall Street Zen lowered Nature’s Sunshine Products from a “buy” rating to a “hold” rating in a research report on Sunday, August 16th. Two research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $25.00.

Insider Activity

In other Nature’s Sunshine Products news, major shareholder Prescott Group Capital Managem purchased 40,876 shares of the stock in a transaction dated Monday, August 10th. The stock was bought at an average price of $15.84 per share, for a total transaction of $647,475.84. Following the transaction, the insider directly owned 1,924,486 shares in the company, valued at $30,483,858.24. This represents a 2.17% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at the SEC website. Company insiders own 3.10% of the company’s stock.

Nature’s Sunshine Products Company Profile

Nature’s Sunshine Products, Inc develops and sells natural health and wellness products through direct selling, e-commerce and other distribution channels. Its product portfolio includes dietary supplements, herbal supplements, vitamins, minerals, essential oils, sports nutrition products and personal-care items.

The company markets products primarily under the Nature’s Sunshine and Synergy WorldWide brands. Nature’s Sunshine focuses on nutritional and herbal wellness products, while Synergy offers supplements and performance-oriented nutrition products.