Financial Contrast: Liftoff Mobile (LFTO) versus Its Rivals

Liftoff Mobile (NASDAQ:LFTO) is one of 257 public companies in the “Media” industry, but how does it contrast to its competitors? We will compare Liftoff Mobile to related businesses based on the strength of its profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.

Profitability

This table compares Liftoff Mobile and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Liftoff Mobile	N/A	N/A	N/A
Liftoff Mobile Competitors	-19.68%	-47.70%	-4.99%

Institutional and Insider Ownership

37.8% of shares of all “Media” companies are owned by institutional investors. 17.6% of shares of all “Media” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Liftoff Mobile and its competitors gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Liftoff Mobile	N/A	N/A	-529.33
Liftoff Mobile Competitors	$2.97 billion	$35.12 million	6.47

Liftoff Mobile’s competitors have higher revenue and earnings than Liftoff Mobile. Liftoff Mobile is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Liftoff Mobile and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liftoff Mobile	1	6	13	1	2.67
Liftoff Mobile Competitors	2317	6892	10739	487	2.46

Liftoff Mobile currently has a consensus price target of $29.25, indicating a potential upside of 84.19%. As a group, “Media” companies have a potential upside of 22.09%. Given Liftoff Mobile’s stronger consensus rating and higher probable upside, equities analysts clearly believe Liftoff Mobile is more favorable than its competitors.

Summary

Liftoff Mobile beats its competitors on 7 of the 11 factors compared.

Liftoff Mobile Company Profile

Liftoff Mobile Inc. provides marketing and monetization solutions for the mobile app economy. Liftoff Mobile Inc. is based in REDWOOD CITY, Calif.