Fomento Economico Mexicano (NYSE:FMX) vs. Willamette Valley Vineyards (NASDAQ:WVVI) Head-To-Head Review

Fomento Economico Mexicano (NYSE:FMX) and Willamette Valley Vineyards (NASDAQ:WVVI) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, risk, valuation, institutional ownership, analyst recommendations and earnings.

Analyst Ratings

This is a summary of current recommendations and price targets for Fomento Economico Mexicano and Willamette Valley Vineyards, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fomento Economico Mexicano	0	4	4	0	2.50
Willamette Valley Vineyards	1	0	0	0	1.00

Fomento Economico Mexicano currently has a consensus target price of $142.17, indicating a potential upside of 12.08%. Given Fomento Economico Mexicano’s stronger consensus rating and higher possible upside, analysts plainly believe Fomento Economico Mexicano is more favorable than Willamette Valley Vineyards.

Profitability

This table compares Fomento Economico Mexicano and Willamette Valley Vineyards’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fomento Economico Mexicano	3.98%	7.71%	2.97%
Willamette Valley Vineyards	-5.93%	-10.31%	-2.11%

Risk and Volatility

Fomento Economico Mexicano has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500. Comparatively, Willamette Valley Vineyards has a beta of 0.12, meaning that its stock price is 88% less volatile than the S&P 500.

Earnings and Valuation

This table compares Fomento Economico Mexicano and Willamette Valley Vineyards”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fomento Economico Mexicano	$43.86 billion	1.00	$1.08 billion	$5.72	22.18
Willamette Valley Vineyards	$37.20 million	0.23	-$920,000.00	($0.92)	-1.88

Fomento Economico Mexicano has higher revenue and earnings than Willamette Valley Vineyards. Willamette Valley Vineyards is trading at a lower price-to-earnings ratio than Fomento Economico Mexicano, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

61.0% of Fomento Economico Mexicano shares are held by institutional investors. Comparatively, 12.2% of Willamette Valley Vineyards shares are held by institutional investors. 5.7% of Fomento Economico Mexicano shares are held by company insiders. Comparatively, 9.1% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Fomento Economico Mexicano beats Willamette Valley Vineyards on 12 of the 13 factors compared between the two stocks.

About Fomento Economico Mexicano

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a bottler of Coca-Cola trademark beverages. The company produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. It also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, and Brazil under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, SanaSana, YZA, La Moderna, and Farmacon names. In addition, the company is involved in the production and distribution of collers, commercial refrigeration equipment, plastic boxes, food processing, and preservation and weighing equipment; and provision of logistic transportation, distribution and maintenance, point-of-sale refrigeration, and plastics solutions, as well as distribution platform for cleaning products and consumables. Further, it operates small-box retail and food convenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok.) names, as well as pretzels under the Ditsch name. The company was founded in 1890 and is based in Monterrey, Mexico.

About Willamette Valley Vineyards

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. The company operates through two segments, Direct Sales and Distributor Sales. It primarily offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rose, Brut, Brut Rose, and Riesling branded wines under the Willamette Valley Vineyards label; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, Tempranillo, Malbec, The Griffin, and Viognier branded wines under the Griffin Creek label; and Brut, Brut Rose, and Blanc de Blancs under the Domaine Willamette label. The company also provides Pinot Noir and Chardonnay branded wine under the Elton label; Chrysologue, Merlot, and Cabernet Sauvignon branded wine under the Pambrun label; and Frontiere Syrah, Lisette Rose, Graviére Syrah, Voyageur Syrah, Bourgeois Grenache, and Voltigeur Viognier branded wine under the Maison Bleue label, as well as offers wines under the Natoma, Pere Ami, and Metis labels. It owns and leases approximately 1,018 acres of land. The company markets and sells its wine products through direct sales at the retail locations; mailing lists; and distributors and wine brokers. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.