Apple (NASDAQ:AAPL) Given New $390.00 Price Target at TD Cowen

Apple (NASDAQ:AAPL) had its price objective cut by research analysts at TD Cowen from $400.00 to $390.00 in a research note issued to investors on Tuesday, Benzinga reports. The brokerage presently has a “buy” rating on the iPhone maker’s stock. TD Cowen‘s target price indicates a potential upside of 15.28% from the stock’s previous close.

Other equities analysts have also issued reports about the stock. Barclays increased their price target on shares of Apple from $245.00 to $261.00 and gave the company an “underweight” rating in a research note on Tuesday. DZ Bank downgraded shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 price objective for the company. in a research report on Tuesday, August 4th. Citigroup restated a “buy” rating on shares of Apple in a report on Thursday, September 10th. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 target price on shares of Apple in a research report on Tuesday. Finally, KeyCorp reiterated an “underweight” rating and set a $250.00 price target on shares of Apple in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, fifteen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $342.76.

Apple Stock Performance

NASDAQ:AAPL opened at $338.32 on Tuesday. Apple has a 12 month low of $243.42 and a 12 month high of $351.73. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The firm has a market capitalization of $4.94 trillion, a PE ratio of 38.80, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07. The business’s fifty day moving average price is $333.62 and its 200 day moving average price is $296.77.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Monday, November 2nd. The iPhone maker reported $2.10 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.99 by $0.11. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business had revenue of $114.48 billion during the quarter, compared to analysts’ expectations of $113.40 billion. During the same period in the prior year, the firm posted $1.85 EPS. The business’s quarterly revenue was up 11.7% compared to the same quarter last year. On average, sell-side analysts anticipate that Apple will post 8.75 earnings per share for the current fiscal year.

Insider Activity

In related news, insider Timothy Cook sold 191,753 shares of the firm’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the company’s stock in a transaction on Tuesday, September 29th. The stock was sold at an average price of $336.18, for a total value of $806,495.82. Following the transaction, the senior vice president directly owned 41,992 shares in the company, valued at $14,116,870.56. This represents a 5.40% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 289,252 shares of company stock valued at $96,301,063. Company insiders own 0.06% of the company’s stock.

Institutional Trading of Apple

Large investors have recently made changes to their positions in the stock. Compass Wealth Management LLC GA boosted its holdings in shares of Apple by 0.8% in the 3rd quarter. Compass Wealth Management LLC GA now owns 3,549 shares of the iPhone maker’s stock valued at $1,182,000 after purchasing an additional 29 shares during the last quarter. Sterling Wealth Management Inc. grew its holdings in Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after purchasing an additional 30 shares in the last quarter. Thor Investment Management Inc. OH ADV increased its position in shares of Apple by 1.6% during the third quarter. Thor Investment Management Inc. OH ADV now owns 1,912 shares of the iPhone maker’s stock worth $637,000 after acquiring an additional 30 shares during the last quarter. Evansbrook LLC grew its position in shares of Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after buying an additional 34 shares in the last quarter. Finally, JMG Financial Group Ltd. grew its stake in Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple beat expectations with fiscal fourth-quarter revenue of $114.48 billion and earnings of $2.10 per share, supported by strong iPhone 18 Pro and Mac demand. Revenue increased 11.7% year over year, while the active installed base reached a record. Apple results beat Wall Street expectations on strong iPhone sales
• Positive Sentiment: Apple’s fiscal first-quarter revenue outlook of $153.8 billion to $158.1 billion exceeded the roughly $152.6 billion analyst consensus, suggesting holiday demand remains solid despite supply constraints. Several analysts maintained Buy ratings, citing resilient iPhone demand and potential AI-driven growth. Apple Buy rating reaffirmed at $370 target
• Neutral Sentiment: Apple declared a quarterly dividend of $0.27 per share, equivalent to a 0.3% yield. The company is also considering paid access to expanded, server-side Siri capabilities, which could eventually create a new services revenue stream but may increase near-term AI infrastructure costs. Apple forecasts slower services growth as AI costs rise
• Negative Sentiment: Management warned that “unprecedented” memory-price increases will pressure gross margins and could constrain Mac and iPad supply through the December quarter. Investors are particularly concerned because Apple’s valuation is elevated, with a reported P/E near 39, leaving little room for disappointing guidance. Apple’s John Ternus faces early test as global memory crisis hurts profits
• Negative Sentiment: Services growth is expected to slow, China revenue and iPad sales underperformed expectations, and part of the quarterly earnings benefit came from a $731 million tariff refund. Analysts remain divided: JPMorgan trimmed its target to $355, while Rosenblatt retained a Neutral rating with a $303 target. What analysts are saying as Apple’s stock falls after earnings

Apple Company Profile

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.