Radio One (NASDAQ:UONEK – Get Free Report) and Harte Hanks (NASDAQ:HHS – Get Free Report) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.
Risk and Volatility
Radio One has a beta of 0.28, suggesting that its share price is 72% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.17, suggesting that its share price is 83% less volatile than the S&P 500.
Profitability
This table compares Radio One and Harte Hanks’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Radio One | -19.04% | -7.13% | -0.43% |
| Harte Hanks | -3.70% | -30.14% | -6.30% |
Earnings & Valuation
This table compares Radio One and Harte Hanks”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Radio One | $374.37 million | 0.05 | -$146.87 million | ($15.11) | -0.24 |
| Harte Hanks | $154.63 million | 0.19 | -$810,000.00 | ($0.76) | -5.09 |
Harte Hanks has lower revenue, but higher earnings than Radio One. Harte Hanks is trading at a lower price-to-earnings ratio than Radio One, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
19.7% of Radio One shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 50.5% of Radio One shares are owned by company insiders. Comparatively, 9.6% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings and price targets for Radio One and Harte Hanks, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Radio One | 1 | 0 | 0 | 0 | 1.00 |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
Summary
Radio One beats Harte Hanks on 6 of the 11 factors compared between the two stocks.
About Radio One
Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of April 30, 2023, it owned and/or operated 66 broadcast stations, including 55 FM or AM stations, 9 HD stations, and the 2 low power television stations under the Radio One tradename located in 13 urban markets. The Cable Television segment operates TV One, an African-American targeted cable television network; and CLEO TV, a lifestyle and entertainment network. The Reach Media segment operates syndicated programming, including the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. This segment also operates BlackAmericaWeb.com, an African-American targeted news and entertainment website, as well as other event related activities. The Digital segment owns Interactive One, a digital platform serving the African-American community through social content, news, information, and entertainment websites, including Cassius and Bossip, HipHopWired, and MadameNoire digital platforms and brands. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is based in Silver Spring, Maryland.
About Harte Hanks
Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.
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