Selective Wealth Management Inc. Purchases 3,258 Shares of Apple Inc. $AAPL

Selective Wealth Management Inc. raised its position in Apple Inc. (NASDAQ:AAPL) by 11.3% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 32,090 shares of the iPhone maker’s stock after buying an additional 3,258 shares during the quarter. Apple comprises about 2.5% of Selective Wealth Management Inc.’s holdings, making the stock its 6th largest position. Selective Wealth Management Inc.’s holdings in Apple were worth $10,975,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently made changes to their positions in AAPL. Prospect Hill Management LLC bought a new position in shares of Apple in the second quarter worth $146,370,000. Focus Partners Advisor Solutions LLC bought a new stake in shares of Apple during the 2nd quarter valued at $168,646,000. Wealthfront Advisers LLC purchased a new stake in Apple during the 2nd quarter worth about $482,388,000. Satovsky Asset Management LLC purchased a new stake in Apple during the 2nd quarter worth about $16,064,000. Finally, Gouws Capital LLC lifted its holdings in Apple by 136.9% during the 3rd quarter. Gouws Capital LLC now owns 37,504 shares of the iPhone maker’s stock worth $12,490,000 after purchasing an additional 21,676 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple acquired Ascension Labs, which operates as Ascend.io, gaining access to agentic artificial-intelligence talent and intellectual property. The deal supports Apple’s effort to strengthen its AI capabilities, although financial terms were not disclosed. Apple Acquires AI Firm Ascend.io Talent and Patents
• Positive Sentiment: Demand indicators remain supportive: the foldable iPhone Duo reportedly sold out quickly, orders are backed up, and Apple is positioned to benefit from strong iPhone, Mac and Services demand. Analysts including Bank of America and Goldman Sachs remain constructive, with BofA reiterating a Buy rating and a $370 price target. Analyst Reiterates Buy on Apple
• Positive Sentiment: The first touchscreen MacBook Pro, equipped with OLED displays and M5 Pro or M5 Max chips, expands Apple’s premium hardware lineup and could support a new product-cycle catalyst. Apple Shows First Touchscreen Laptops
• Neutral Sentiment: Apple’s earnings report is the immediate focus. Investors will look for evidence that revenue growth, Services momentum and AI investments can offset rising component costs and potentially slower holiday growth. Options activity suggests substantial volatility around the release. Apple November 2 Earnings Preview
• Negative Sentiment: AI-related demand has sharply increased flash-memory prices, raising concerns that Apple’s gross margin will come under pressure. Qualcomm also indicated that Apple-related revenue is declining faster than previously expected, reinforcing concerns about the pace of future iPhone growth. AI Has Made Flash Memory More Expensive
• Negative Sentiment: At roughly 40 times earnings and near its yearly high, Apple has limited room for an earnings or guidance disappointment. A senior vice president’s repeated stock sales and a South Korean fine related to app-market practices add modest additional caution. Apple Insider Selling

Analyst Upgrades and Downgrades

A number of research analysts have weighed in on AAPL shares. Royal Bank Of Canada set a $365.00 target price on Apple in a report on Wednesday, July 15th. Phillip Securities upped their price target on Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. Raymond James Financial reissued a “market perform” rating on shares of Apple in a report on Friday, July 31st. JPMorgan Chase & Co. raised their price objective on shares of Apple from $340.00 to $360.00 and gave the company an “overweight” rating in a research report on Monday, October 12th. Finally, CICC Research raised their price objective on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research report on Tuesday, August 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and a consensus target price of $340.49.

Apple Trading Down 1.2%

Shares of AAPL stock opened at $344.63 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a 52-week low of $243.42 and a 52-week high of $351.73. The company has a market capitalization of $5.03 trillion, a PE ratio of 39.52, a price-to-earnings-growth ratio of 2.76 and a beta of 1.07. The business’s fifty day moving average is $333.04 and its 200 day moving average is $296.38.

Apple (NASDAQ:AAPL) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the company earned $1.57 earnings per share. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. On average, equities research analysts anticipate that Apple Inc. will post 8.75 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, CEO John Ternus sold 25,412 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the sale, the chief executive officer owned 59,567 shares in the company, valued at approximately $19,832,236.98. This trade represents a 29.90% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. This trade represents a 25.32% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 289,252 shares of company stock valued at $96,301,063 over the last 90 days. 0.06% of the stock is owned by insiders.

About Apple

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.