Argus Issues Positive Forecast for ServiceNow (NYSE:NOW) Stock Price

ServiceNow (NYSE:NOW) had its price objective boosted by equities researchers at Argus from $134.00 to $170.00 in a research note issued to investors on Wednesday, Benzinga reports. The brokerage currently has a “buy” rating on the information technology services provider’s stock. Argus’ price target would indicate a potential upside of 23.06% from the stock’s current price.

A number of other research analysts have also recently issued reports on NOW. Weiss Ratings raised ServiceNow from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, August 20th. Cantor Fitzgerald lifted their price objective on ServiceNow from $141.00 to $174.00 and gave the company an “overweight” rating in a report on Monday, September 21st. BTIG Research boosted their price objective on ServiceNow from $150.00 to $170.00 and gave the company a “buy” rating in a research report on Tuesday, September 8th. Morgan Stanley set a $180.00 target price on ServiceNow in a research note on Tuesday, July 21st. Finally, The Goldman Sachs Group restated a “buy” rating on shares of ServiceNow in a report on Monday, August 3rd. One equities research analyst has rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, four have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $146.46.

ServiceNow Trading Up 1.5%

NOW opened at $138.14 on Wednesday. The firm’s fifty day moving average is $131.24 and its two-hundred day moving average is $111.77. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. The firm has a market cap of $142.84 billion, a PE ratio of 86.34, a price-to-earnings-growth ratio of 2.50 and a beta of 0.99. ServiceNow has a twelve month low of $81.24 and a twelve month high of $192.97.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion for the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same period last year, the firm posted $0.81 earnings per share. Equities research analysts anticipate that ServiceNow will post 2.22 EPS for the current year.

Insider Buying and Selling at ServiceNow

In related news, insider Jacqueline P. Canney sold 7,847 shares of the business’s stock in a transaction on Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the sale, the insider owned 30,042 shares of the company’s stock, valued at $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Paul Chamberlain sold 2,700 shares of the stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the sale, the director owned 43,990 shares of the company’s stock, valued at $5,960,645. The trade was a 5.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 14,081 shares of company stock worth $1,937,904. 0.34% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in NOW. BlackRock Inc. bought a new stake in ServiceNow in the second quarter valued at approximately $9,536,615,000. State Street Corp lifted its position in shares of ServiceNow by 2.0% in the 2nd quarter. State Street Corp now owns 49,038,218 shares of the information technology services provider’s stock worth $4,868,514,000 after purchasing an additional 979,726 shares during the period. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lifted its position in shares of ServiceNow by 16.6% in the 2nd quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 16,638,071 shares of the information technology services provider’s stock worth $1,651,828,000 after purchasing an additional 2,362,606 shares during the period. Amundi boosted its stake in shares of ServiceNow by 60.9% in the 1st quarter. Amundi now owns 11,479,098 shares of the information technology services provider’s stock valued at $1,200,140,000 after purchasing an additional 4,346,722 shares during the last quarter. Finally, Nuveen LLC increased its position in shares of ServiceNow by 342.6% during the fourth quarter. Nuveen LLC now owns 9,530,753 shares of the information technology services provider’s stock worth $1,460,016,000 after buying an additional 7,377,244 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: UBS raised its price target after channel checks indicated stable-to-improving third-quarter demand. The firm cited stronger interest in AI and security and increased its estimates for current remaining performance obligations and subscription-revenue growth by 50 basis points. UBS expects a normal guidance beat rather than an outsized surprise. ServiceNow demand trends show improvement as UBS raises price target
• Positive Sentiment: ServiceNow launched AI Workflow Factory and Autonomous Engineer, designed to identify automation opportunities and build, operate and extend AI-powered workflows across enterprises. The products strengthen the company’s effort to monetize agentic AI and address fragmented legacy systems. ServiceNow launches AI Workflow Factory
• Positive Sentiment: Analyst commentary highlighted potential momentum in AI consumption, while recent reports said ServiceNow has surpassed $1 billion in AI contract value and that roughly half of net-new revenue is now non-seat-based. That shift could expand monetization beyond traditional user licenses. ServiceNow AI adoption and enterprise spending
• Neutral Sentiment: New integrations, including Work4Flow and LogicMonitor’s agent-to-agent capabilities, may improve ServiceNow’s ecosystem and practical AI deployment, but the reports did not provide material financial guidance. Work4Flow and LogicMonitor deepen AI investigations
• Negative Sentiment: ServiceNow trades at a substantial premium to Salesforce on cash-flow measures, and some customers remain uncertain about AI-enabled products and pricing. With a high valuation, the stock may require continued strong growth and execution to justify its multiple. Salesforce vs. ServiceNow AI software comparison

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.