Harte Hanks (NASDAQ:HHS – Get Free Report) and Cable One (NYSE:CABO – Get Free Report) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.
Insider & Institutional Ownership
33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 89.9% of Cable One shares are held by institutional investors. 9.6% of Harte Hanks shares are held by insiders. Comparatively, 0.9% of Cable One shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Volatility & Risk
Harte Hanks has a beta of 0.17, indicating that its stock price is 83% less volatile than the S&P 500. Comparatively, Cable One has a beta of 0.52, indicating that its stock price is 48% less volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
| Cable One | 3 | 3 | 0 | 0 | 1.50 |
Cable One has a consensus price target of $80.00, suggesting a potential upside of 519.24%. Given Cable One’s stronger consensus rating and higher probable upside, analysts plainly believe Cable One is more favorable than Harte Hanks.
Profitability
This table compares Harte Hanks and Cable One’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harte Hanks | -3.70% | -30.14% | -6.30% |
| Cable One | -72.83% | -3.97% | -0.86% |
Valuation & Earnings
This table compares Harte Hanks and Cable One”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Harte Hanks | $159.57 million | 0.21 | -$810,000.00 | ($0.76) | -5.84 |
| Cable One | $1.50 billion | 0.05 | -$356.46 million | ($185.06) | -0.07 |
Harte Hanks has higher earnings, but lower revenue than Cable One. Harte Hanks is trading at a lower price-to-earnings ratio than Cable One, indicating that it is currently the more affordable of the two stocks.
Summary
Cable One beats Harte Hanks on 8 of the 13 factors compared between the two stocks.
About Harte Hanks
Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.
About Cable One
Cable One, Inc., together with its subsidiaries, provides data, video, and voice services in the United States. The company offers residential data services, a service to enhance Wi-Fi signal throughout the home. It also provides various residential video services from basic video service to digital services with access to hundreds of channels; and provides a cloud-based DVR feature that does not require the use of a set-top boxes. In addition, the company offers Sparklight TV, an IPTV video service that allows customers to stream its video channels from the cloud through an app on supported devices, such as the Amazon Firestick, Apple TV, and Android-based smart televisions. Further, it provides data, voice, and video products to business customers, including small to mid-markets, enterprises, and wholesale and carrier customers. The company serves residential and business customers, comprising data, video, and voice services. Cable One, Inc. was incorporated in 1980 and is headquartered in Phoenix, Arizona.
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