Upland Software (NASDAQ:UPLD – Get Free Report) and Rekor Systems (NASDAQ:REKR – Get Free Report) are both small-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends and profitability.
Insider and Institutional Ownership
77.8% of Upland Software shares are owned by institutional investors. Comparatively, 45.7% of Rekor Systems shares are owned by institutional investors. 14.6% of Upland Software shares are owned by company insiders. Comparatively, 3.2% of Rekor Systems shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Upland Software and Rekor Systems, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Upland Software | 1 | 0 | 2 | 0 | 2.33 |
| Rekor Systems | 1 | 0 | 0 | 0 | 1.00 |
Risk & Volatility
Upland Software has a beta of 1.43, meaning that its share price is 43% more volatile than the S&P 500. Comparatively, Rekor Systems has a beta of 1.79, meaning that its share price is 79% more volatile than the S&P 500.
Profitability
This table compares Upland Software and Rekor Systems’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Upland Software | -18.50% | -46.06% | 6.92% |
| Rekor Systems | -43.84% | -59.05% | -27.37% |
Earnings & Valuation
This table compares Upland Software and Rekor Systems”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Upland Software | $216.88 million | 0.04 | -$38.90 million | ($14.43) | -0.22 |
| Rekor Systems | $49.82 million | 1.06 | -$31.46 million | ($0.16) | -2.39 |
Rekor Systems has lower revenue, but higher earnings than Upland Software. Rekor Systems is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.
Summary
Upland Software beats Rekor Systems on 10 of the 14 factors compared between the two stocks.
About Upland Software
Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers software applications that enable organizations to plan, manage and execute projects, and work in the areas of marketing, sales, contact center, knowledge management, project management, information technology, business operations, human resources, and legal. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial, consulting, technology, manufacturing, media, telecommunication, insurance, non-profit healthcare, life sciences, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.
About Rekor Systems
Rekor Systems, Inc., a technology company, provides infrastructure solutions for transportation, public safety, and urban mobility markets in the United States and internationally. The company's platforms include Rekor One, an AI-powered roadway intelligence platform; Rekor Command, a comprehensive cross-agency platform that offers various applications for traffic management centers, freeway service patrol, first responders, and maintenance crews; Rekor Discover, a platform that ingests data from its hardware and automates comprehensive analytics and actionable insights about the movement of objects across the roadway; and Rekor Scout platform, which automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. It also offers Rekor AutoNotice, a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for primary and secondary offenses; and Rekor CarCheck, which allows its AI based vehicle and license plate recognition technology to be accessed for a range of commercial applications. In addition, the company offers Rekor Edge Max System, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. Further, it provides traffic services, including traditional traffic studies, which delivers data and insights for planning and management of roadway infrastructure and commercial initiatives; innovative AI-driven traffic studies for traffic management; and traffic engineering services. The company was incorporated in 2017 and is headquartered in Columbia, Maryland.
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