QuinStreet (NASDAQ:QNST – Get Free Report) and So-Young International (NASDAQ:SY – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, analyst recommendations, risk, dividends and valuation.
Profitability
This table compares QuinStreet and So-Young International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QuinStreet | 6.28% | 12.73% | 6.33% |
| So-Young International | -13.62% | -13.65% | -8.52% |
Volatility & Risk
QuinStreet has a beta of 0.7, meaning that its stock price is 30% less volatile than the S&P 500. Comparatively, So-Young International has a beta of 2.11, meaning that its stock price is 111% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QuinStreet | 0 | 1 | 4 | 1 | 3.00 |
| So-Young International | 1 | 0 | 0 | 0 | 1.00 |
QuinStreet presently has a consensus target price of $23.50, suggesting a potential upside of 33.90%. Given QuinStreet’s stronger consensus rating and higher possible upside, equities research analysts plainly believe QuinStreet is more favorable than So-Young International.
Insider & Institutional Ownership
97.8% of QuinStreet shares are owned by institutional investors. Comparatively, 35.3% of So-Young International shares are owned by institutional investors. 5.0% of QuinStreet shares are owned by company insiders. Comparatively, 16.7% of So-Young International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Earnings and Valuation
This table compares QuinStreet and So-Young International”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QuinStreet | $1.29 billion | 0.78 | $81.24 million | $1.41 | 12.45 |
| So-Young International | $217.84 million | 1.28 | -$34.65 million | ($0.34) | -8.09 |
QuinStreet has higher revenue and earnings than So-Young International. So-Young International is trading at a lower price-to-earnings ratio than QuinStreet, indicating that it is currently the more affordable of the two stocks.
Summary
QuinStreet beats So-Young International on 12 of the 15 factors compared between the two stocks.
About QuinStreet
QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, leads, calls, applications, and customers through its websites or third-party publishers. It serves financial and home services industries. The company was incorporated in 1999 and is headquartered in Foster City, California.
About So-Young International
So-Young International Inc. operates an online platform for consumption healthcare services in the People's Republic of China. The company offers So-Young Mobile App that offers users medical aesthetic knowledge and experience to reach an informed medical aesthetic treatment decision and make reservations for treatment with medical professionals and medical aesthetic institutions; So-Young Beauty which provides similar interfaces and functions as the mobile app, as well as serves as additional access points to the platform; and medical aesthetic community content through its website soyoung.com. It provides content in various media formats on its online platform generated by users, including professional generated, content from in-house editorial team that shares opinions on specific new medical procedures and trends; user generated content comprising Beauty Diaries that provides details about medical institution, doctor, price, and other information on the treatment; professional user generated, contents from the medical aesthetic influencers; and doctor generated, content from doctors to generate knowledge. In addition, the company offers consumption healthcare services, including dermatology, dentistry and orthodontics, physical examinations, gynecology, and postnatal care; reservation services; and software as a service. Further, it engages in research and development, production, sales, and agency of laser and other optoelectronic medical beauty equipment; manufacture and sells light therapy device, surgical laser device and other equipment; internet information and technology advisory; online medical treatment and consultation; management consulting; internet culture; micro finance services, as well as sells cosmetics products. The company was founded in 2013 and is headquartered in Beijing, China.
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