Taboola.com (NASDAQ:TBLA) versus John Wiley & Sons (NYSE:WLY) Head-To-Head Review

John Wiley & Sons (NYSE:WLY) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations and dividends.

Analyst Recommendations

This is a summary of current recommendations and price targets for John Wiley & Sons and Taboola.com, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
John Wiley & Sons	0	2	0	0	2.00
Taboola.com	0	3	4	0	2.57

Taboola.com has a consensus price target of $5.75, suggesting a potential upside of 51.92%. Given Taboola.com’s stronger consensus rating and higher possible upside, analysts clearly believe Taboola.com is more favorable than John Wiley & Sons.

Profitability

This table compares John Wiley & Sons and Taboola.com’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
John Wiley & Sons	11.90%	27.99%	8.16%
Taboola.com	6.05%	12.15%	7.22%

Institutional and Insider Ownership

73.9% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 42.9% of Taboola.com shares are owned by institutional investors. 17.6% of John Wiley & Sons shares are owned by insiders. Comparatively, 20.6% of Taboola.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Volatility and Risk

John Wiley & Sons has a beta of 0.78, suggesting that its stock price is 22% less volatile than the S&P 500. Comparatively, Taboola.com has a beta of 1.48, suggesting that its stock price is 48% more volatile than the S&P 500.

Earnings & Valuation

This table compares John Wiley & Sons and Taboola.com”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
John Wiley & Sons	$1.68 billion	1.47	$221.62 million	$3.78	12.89
Taboola.com	$1.91 billion	0.50	$42.28 million	$0.40	9.46

John Wiley & Sons has higher earnings, but lower revenue than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

Summary

John Wiley & Sons beats Taboola.com on 8 of the 14 factors compared between the two stocks.

About John Wiley & Sons

John Wiley & Sons, Inc. engages in the provision of research and learning materials. It operates through the following segments: Research, Learning, and Held for Sale or Sold. The Research segment consists of research publishing and research solutions. The Learning segment includes academic and professional reporting lines and consists of publishing and related knowledge solutions. The Held for Sale or Sold segment offers businesses held-for-sale including Wiley Edge and CrossKnowledge, University Services and Tuition Manager, and Test Prep and Advancement Courses. The company was founded by Charles Wiley in 1807 and is headquartered in Hoboken, NJ.

About Taboola.com

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.