Short Interest in Harte Hanks, Inc. (NASDAQ:HHS) Expands By 168.7%

Harte Hanks, Inc. (NASDAQ:HHS) was the recipient of a large growth in short interest during the month of August. As of August 31st, there was short interest totaling 66,873 shares, a growth of 168.7% from the August 15th total of 24,883 shares. Based on an average daily volume of 271,046 shares, the short-interest ratio is presently 0.2 days. Approximately 1.0% of the shares of the stock are sold short.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings upgraded Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a report on Friday, August 28th. One equities research analyst has rated the stock with a Sell rating, According to data from MarketBeat.com, the company presently has a consensus rating of “Sell”.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. Westerly Capital Management LLC lifted its stake in shares of Harte Hanks by 1.3% during the 4th quarter. Westerly Capital Management LLC now owns 627,000 shares of the business services provider’s stock worth $1,887,000 after purchasing an additional 8,000 shares during the period. Krilogy Financial LLC grew its position in shares of Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock valued at $268,000 after purchasing an additional 26,175 shares during the period. Raffles Associates LP acquired a new position in Harte Hanks in the second quarter valued at $190,000. State Street Corp increased its stake in Harte Hanks by 41.0% in the fourth quarter. State Street Corp now owns 26,497 shares of the business services provider’s stock valued at $80,000 after purchasing an additional 7,700 shares during the last quarter. Finally, Susquehanna International Group LLP purchased a new position in Harte Hanks during the third quarter worth about $71,000. 33.75% of the stock is currently owned by institutional investors and hedge funds.

Harte Hanks Trading Down 1.9%

NASDAQ:HHS opened at $4.20 on Friday. The firm has a market cap of $31.29 million, a price-to-earnings ratio of -5.53 and a beta of 0.09. The company’s 50-day moving average is $3.11 and its two-hundred day moving average is $2.78. Harte Hanks has a 12-month low of $2.00 and a 12-month high of $4.50.

Harte Hanks (NASDAQ:HHS) last released its quarterly earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share (EPS) for the quarter. The firm had revenue of $37.98 million for the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

Harte Hanks Company Profile

Harte-Hanks, Inc engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.