ServiceNow, Inc. $NOW Holdings Lifted by IFP Advisors Inc

IFP Advisors Inc increased its position in shares of ServiceNow, Inc. (NYSE:NOW) by 43.0% during the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 78,294 shares of the information technology services provider’s stock after acquiring an additional 23,559 shares during the period. IFP Advisors Inc’s holdings in ServiceNow were worth $7,773,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. California State Teachers Retirement System boosted its position in shares of ServiceNow by 9,980.9% during the 2nd quarter. California State Teachers Retirement System now owns 154,496,061 shares of the information technology services provider’s stock valued at $15,338,369,000 after purchasing an additional 152,963,494 shares in the last quarter. BlackRock Inc. bought a new stake in shares of ServiceNow in the 2nd quarter worth approximately $9,536,615,000. State Street Corp raised its holdings in shares of ServiceNow by 406.6% in the 4th quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider’s stock worth $7,337,280,000 after purchasing an additional 38,441,898 shares in the last quarter. Price T Rowe Associates Inc. MD lifted its stake in ServiceNow by 371.0% during the fourth quarter. Price T Rowe Associates Inc. MD now owns 32,395,663 shares of the information technology services provider’s stock valued at $4,962,692,000 after purchasing an additional 25,517,218 shares during the last quarter. Finally, Geode Capital Management LLC lifted its stake in ServiceNow by 404.8% during the fourth quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider’s stock valued at $3,591,425,000 after purchasing an additional 18,854,775 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

ServiceNow Stock Down 2.4%

NOW stock opened at $131.04 on Thursday. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70. The firm has a market capitalization of $135.50 billion, a P/E ratio of 81.90, a P/E/G ratio of 2.45 and a beta of 0.97. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $194.73. The company’s 50 day simple moving average is $119.24 and its 200-day simple moving average is $108.56.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. During the same quarter last year, the business posted $0.81 EPS. The company’s revenue was up 24.0% on a year-over-year basis. As a group, equities research analysts anticipate that ServiceNow, Inc. will post 2.24 EPS for the current year.

Insider Activity

In other news, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider owned 18,305 shares in the company, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the transaction, the director directly owned 43,990 shares in the company, valued at $5,960,645. The trade was a 5.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 14,081 shares of company stock worth $1,937,904 over the last quarter. Corporate insiders own 0.34% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Stronger competitive positioning: ServiceNow’s acquisition of Sweep is intended to sharpen its challenge to Salesforce by expanding workflow and customer-management capabilities. The deal could support broader platform adoption and strengthen ServiceNow’s AI strategy. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: Analyst price-target increase: BTIG raised its target for NOW to $170 from $150 and maintained a “Buy” rating, signaling confidence in the company’s growth prospects and potential upside. BTIG Raises ServiceNow Price Target
• Positive Sentiment: AI growth narrative remains intact: Recent analysis highlights strong subscription growth, expanding enterprise demand and ServiceNow’s ability to outperform the broader “SaaSpocalypse” fears surrounding AI disruption. The company’s Q2 revenue also rose about 24% year over year, according to the provided background. ServiceNow: A Gem Beating The SaaSpocalypse Narrative
• Positive Sentiment: Industry recognition and ecosystem support: ServiceNow was named a finalist for an AFP Pinnacle Award, while Deloitte was recognized as a leader in ServiceNow implementation services. These developments reinforce the platform’s enterprise credibility and partner ecosystem. Finalists Named for the AFP 2026 Pinnacle Awards
• Neutral Sentiment: Management commentary is in focus: ServiceNow’s Goldman Sachs Communacopia + Technology Conference appearance may provide investors with additional details on AI monetization, customer demand and the Sweep acquisition, but the supplied transcript listing contains no specific new guidance. ServiceNow Presents at Goldman Sachs Conference
• Negative Sentiment: Valuation and execution risks remain: Analysts note that stiff competition, possible margin pressure and a premium valuation could limit further gains after the stock’s recent rally. ServiceNow Jumps 25% in 3 Months
• Negative Sentiment: Insider selling may weigh on sentiment: The provided data shows seven insider sales and no purchases over the past six months, potentially raising caution about near-term valuation despite the company’s operational momentum.

Analysts Set New Price Targets

Several research analysts have issued reports on NOW shares. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a research report on Wednesday. UBS Group set a $248.00 price objective on ServiceNow in a research report on Thursday, July 23rd. Robert W. Baird raised their price objective on ServiceNow from $118.00 to $125.00 and gave the stock an “outperform” rating in a research note on Thursday, July 23rd. CLSA assumed coverage on ServiceNow in a research note on Monday, July 20th. They set an “underperform” rating and a $72.00 price objective for the company. Finally, Piper Sandler restated an “overweight” rating and issued a $140.00 target price on shares of ServiceNow in a report on Thursday, July 23rd. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $144.73.

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.