Professional Financial Advisors LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 118.8% during the second quarter, HoldingsChannel.com reports. The fund owned 9,984 shares of the e-commerce giant’s stock after buying an additional 5,420 shares during the period. Professional Financial Advisors LLC’s holdings in Amazon.com were worth $2,380,000 at the end of the most recent reporting period.
Several other hedge funds have also modified their holdings of AMZN. Trust Asset Management LLC lifted its stake in Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after buying an additional 3,414 shares in the last quarter. MilWealth Group LLC boosted its holdings in shares of Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the period. Lifetime Wealth Management P.C. purchased a new position in shares of Amazon.com in the fourth quarter worth approximately $45,000. Elkhorn Partners Limited Partnership increased its position in shares of Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares in the last quarter. Finally, Fairway Wealth LLC increased its position in shares of Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after acquiring an additional 108 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.
Amazon.com Stock Performance
AMZN stock opened at $258.63 on Friday. The firm has a 50 day moving average of $249.86 and a two-hundred day moving average of $239.34. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a market capitalization of $2.79 trillion, a price-to-earnings ratio of 20.81, a P/E/G ratio of 1.73 and a beta of 1.45. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.
Analysts Set New Price Targets
Several equities research analysts recently commented on the stock. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a research report on Thursday, June 18th. Guggenheim reiterated a “buy” rating and set a $320.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. BNP Paribas Exane boosted their target price on shares of Amazon.com from $320.00 to $345.00 and gave the company an “outperform” rating in a research note on Tuesday, May 5th. Maxim Group increased their target price on Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Finally, Roth Capital reaffirmed a “buy” rating and issued a $325.00 target price on shares of Amazon.com in a research report on Monday, August 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $322.39.
Read Our Latest Analysis on Amazon.com
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AI and AWS remain the main bullish catalysts: Amazon is part of a group of major technology companies expected to spend approximately $615 billion on AI infrastructure this year. AWS growth, a reported $496 billion backlog and an AI annualized revenue run rate above $25 billion reinforce the view that Amazon’s capital spending could translate into stronger long-term cloud revenue. AI infrastructure spending article
- Positive Sentiment: Analyst support is strong: Rosenblatt initiated coverage with a Buy rating and a $335 price target. The broader analyst consensus remains Moderately Buy, with an average target of about $322.56, suggesting substantial potential upside if AWS growth and margins improve. Rosenblatt coverage report
- Positive Sentiment: New growth initiatives could expand Amazon’s ecosystem: Prime Video plans to invest more than $2 billion in Latin America from 2027 through 2030, while the company is targeting drone delivery in nearly 500 U.S. cities and towns. Amazon also selected Austin for a multibillion-dollar robotics facility expected to create up to 500 jobs. Prime Video Latin America investment
- Neutral Sentiment: Anthropic investment offers both strategic value and valuation uncertainty: Amazon’s stake in the AI startup could become highly valuable if reported IPO valuations hold, and Anthropic supports AWS demand. However, some analysts question whether the private company’s potential valuation is justified by its current revenue and cash generation. Anthropic valuation analysis
- Negative Sentiment: Investors are concerned about spending and near-term returns: The $2 billion Prime Video expansion adds to Amazon’s investment burden, while the market is focusing more on underlying cash generation than gains related to the rising value of Anthropic. Amazon Prime Video investment analysis
- Negative Sentiment: Competitive and execution risks remain: SpaceX’s Starlink has more than 11,000 satellites compared with Amazon Leo’s fewer than 1,000, highlighting a significant gap in the satellite broadband race. Drone deliveries also face regulatory, noise, safety and reliability hurdles, including recent delivery mishaps. Starlink and Amazon Leo comparison
Insider Buying and Selling
In other Amazon.com news, CEO Douglas J. Herrington sold 3,741 shares of the stock in a transaction on Monday, August 17th. The shares were sold at an average price of $262.76, for a total transaction of $982,985.16. Following the transaction, the chief executive officer directly owned 467,138 shares of the company’s stock, valued at $122,745,180.88. This represents a 0.79% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 6,741 shares of company stock worth $1,767,335 over the last 90 days. Corporate insiders own 8.90% of the company’s stock.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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