Recent Analysts’ Ratings Updates for Dutch Bros (BROS)

A number of research firms have changed their ratings and price targets for Dutch Bros (NYSE: BROS):

• 7/28/2026 – Dutch Bros had its “buy” rating reaffirmed by UBS Group AG.
• 7/17/2026 – Dutch Bros had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 7/16/2026 – Dutch Bros is now covered by Stephens. They set an “overweight” rating and a $80.00 price target on the stock.
• 7/16/2026 – Dutch Bros was upgraded by Stephens to “strong-buy”.
• 7/15/2026 – Dutch Bros had its price target raised by Morgan Stanley from $87.00 to $88.00. They now have an “overweight” rating on the stock.
• 7/1/2026 – Dutch Bros was upgraded by Freedom Capital to “strong-buy”.
• 6/30/2026 – Dutch Bros had its price target raised by Oppenheimer Holdings, Inc. from $72.00 to $82.00. They now have an “outperform” rating on the stock.
• 6/22/2026 – Dutch Bros had its price target raised by DA Davidson from $75.00 to $90.00. They now have a “buy” rating on the stock.
• 6/22/2026 – Dutch Bros had its price target raised by Piper Sandler from $61.00 to $68.00. They now have a “neutral” rating on the stock.
• 6/10/2026 – Dutch Bros had its “buy” rating reaffirmed by TD Cowen. They now have a $73.00 price target on the stock.
• 6/1/2026 – Dutch Bros had its “buy” rating reaffirmed by DA Davidson. They now have a $75.00 price target on the stock.

Insider Activity at Dutch Bros

In related news, major shareholder Dm Individual Aggregator, Llc sold 261,055 shares of the stock in a transaction dated Thursday, June 11th. The stock was sold at an average price of $63.02, for a total transaction of $16,451,686.10. Following the sale, the insider owned 2,410,800 shares of the company’s stock, valued at approximately $151,928,616. This represents a 9.77% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Chairman Travis Boersma sold 750,000 shares of the firm’s stock in a transaction dated Thursday, June 11th. The stock was sold at an average price of $63.02, for a total value of $47,265,000.00. Following the completion of the transaction, the chairman owned 2,410,800 shares of the company’s stock, valued at approximately $151,928,616. This represents a 23.73% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 4,086,245 shares of company stock worth $243,021,771. 38.90% of the stock is owned by company insiders.

Dutch Bros Coffee, trading on the NYSE under the ticker BROS, is an American drive-through coffee chain known for its quick-service model and community-focused brand. Founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon, the company began as a single coffee stand and has since expanded its footprint across numerous U.S. markets. Dutch Bros specializes in handcrafted espresso drinks, drip coffee, cold brew, energy drinks, smoothies, teas, and a variety of signature “Dutch Freeze” and “Dutch Frost” blended beverages.

The company operates a mix of company-owned and franchised locations, placing a strong emphasis on speed and customer engagement.