waypoint wealth counsel Has $2.42 Million Holdings in Amazon.com, Inc. $AMZN

Posted by Ethan Ryder on Jul 8th, 2026

waypoint wealth counsel cut its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 28.5% during the 1st quarter, HoldingsChannel.com reports. The fund owned 11,624 shares of the e-commerce giant’s stock after selling 4,628 shares during the period. Amazon.com accounts for approximately 1.3% of waypoint wealth counsel’s portfolio, making the stock its 12th biggest position. waypoint wealth counsel’s holdings in Amazon.com were worth $2,421,000 as of its most recent SEC filing.

Other large investors also recently modified their holdings of the company. Lifelong Wealth Advisors Inc. lifted its stake in Amazon.com by 2.4% in the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after buying an additional 41 shares in the last quarter. Financial Connections Group Inc. raised its holdings in shares of Amazon.com by 2.6% during the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after acquiring an additional 42 shares during the period. Marquette Asset Management LLC lifted its position in Amazon.com by 5.1% in the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after acquiring an additional 43 shares in the last quarter. Wernau Asset Management Inc. boosted its stake in Amazon.com by 0.4% in the 1st quarter. Wernau Asset Management Inc. now owns 10,231 shares of the e-commerce giant’s stock worth $2,131,000 after purchasing an additional 43 shares during the period. Finally, Western Financial Corp CA increased its holdings in Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after purchasing an additional 44 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Performance

Shares of AMZN opened at $245.98 on Wednesday. The company has a market cap of $2.65 trillion, a PE ratio of 29.42, a price-to-earnings-growth ratio of 1.82 and a beta of 1.46. The firm has a 50-day moving average of $253.99 and a 200-day moving average of $234.98. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same period last year, the business posted $1.59 EPS. Amazon.com’s revenue was up 16.6% on a year-over-year basis. As a group, equities analysts forecast that Amazon.com, Inc. will post 7.75 earnings per share for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s new bond sale is being seen as a funding tool for AI infrastructure, reinforcing the company’s push into cloud computing and custom silicon while supporting future AWS growth. Fresh foods boost Amazon Now demand in Brazil, executive says
Positive Sentiment: Several reports argued Amazon’s stock looks attractive or historically cheap, citing strong AWS growth prospects, Prime Day strength, and a broader bullish analyst backdrop. Amazon’s Stock Is Historically Cheap. Now Is Your Perfect Buying Opportunity
Positive Sentiment: Coverage also highlighted Amazon’s AI strategy as a competitive advantage, including custom chips, enterprise AI demand, and growing support from Wall Street. Silicon Starvation: Amazon Feasts on Legacy GPUs
Neutral Sentiment: The bond offering may raise at least $25 billion, but some commentary noted it also signals higher leverage and adds another layer of debt to Amazon’s balance sheet as AI spending ramps. Amazon aims to raise $25 billion from bond sale, Bloomberg News reports

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of Amazon.com stock in a transaction on Wednesday, July 1st. The shares were sold at an average price of $239.77, for a total transaction of $239,770.00. Following the completion of the transaction, the chief executive officer directly owned 484,527 shares of the company’s stock, valued at $116,175,038.79. The trade was a 0.21% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the company’s stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the completion of the transaction, the chief executive officer owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. This represents a 0.90% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 195,774 shares of company stock valued at $51,643,704. Insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of analysts have recently commented on the company. Royal Bank Of Canada restated a “buy” rating on shares of Amazon.com in a report on Tuesday, June 16th. Arete Research increased their target price on shares of Amazon.com from $301.00 to $310.00 and gave the stock a “buy” rating in a report on Monday, May 18th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $313.00 target price (up from $312.00) on shares of Amazon.com in a research report on Thursday, July 2nd. New Street Research lifted their price target on shares of Amazon.com from $280.00 to $350.00 and gave the company a “buy” rating in a research note on Monday, May 4th. Finally, Needham & Company LLC increased their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $312.79.

Get Our Latest Research Report on AMZN

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.