Comparing Allbirds (NASDAQ:BIRD) and SuperGroup (OTCMKTS:SEPGY)

Allbirds (NASDAQ:BIRD) and SuperGroup (OTCMKTS:SEPGY) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, dividends, risk, analyst recommendations, earnings and valuation.

Institutional & Insider Ownership

44.1% of Allbirds shares are held by institutional investors. 30.7% of Allbirds shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Allbirds and SuperGroup”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Allbirds	$152.47 million	0.22	-$77.28 million	($9.12)	-0.42
SuperGroup	N/A	N/A	N/A	N/A	N/A

SuperGroup has lower revenue, but higher earnings than Allbirds.

Profitability

This table compares Allbirds and SuperGroup’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Allbirds	-53.36%	-173.54%	-67.54%
SuperGroup	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and price targets for Allbirds and SuperGroup, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Allbirds	1	2	0	0	1.67
SuperGroup	0	0	0	0	0.00

Allbirds currently has a consensus price target of $8.00, indicating a potential upside of 108.33%. Given Allbirds’ stronger consensus rating and higher possible upside, equities analysts clearly believe Allbirds is more favorable than SuperGroup.

Summary

Allbirds beats SuperGroup on 5 of the 8 factors compared between the two stocks.

About Allbirds

Allbirds, Inc. manufactures and sells footwear and apparel products for men and women in the United States and internationally. The company offers a range of lifestyle and performance shoes; and apparel, including classic tees and sweats, socks, and underwear. It sells its products through its retail stores, as well as online. The company was formerly known as Bozz, Inc. and changed its name to Allbirds, Inc. in December 2015. Allbirds, Inc. was incorporated in 2015 and is headquartered in San Francisco, California.

About SuperGroup

Superdry plc designs, produces, markets, and sells clothing, footwear, and accessories primarily under the Superdry brand for men and women in the United Kingdom and internationally. It operates through Retail and Wholesale segments. The Company operates through stores, concessions, various Internet sites, multi-brand independents and distributors, franchise, and license stores. It operates 213 owned, and 410 franchised and licensed stores; and 18 international websites. The company was formerly known as SuperGroup Plc and changed its name to Superdry plc in January 2018. Superdry plc was founded in 1985 and is headquartered in Cheltenham, the United Kingdom.