Naviter Wealth LLC Purchases 7,501 Shares of ServiceNow, Inc. $NOW

Naviter Wealth LLC increased its position in ServiceNow, Inc. (NYSE:NOW) by 327.8% during the fourth quarter, Holdings Channel reports. The firm owned 9,789 shares of the information technology services provider’s stock after buying an additional 7,501 shares during the quarter. Naviter Wealth LLC’s holdings in ServiceNow were worth $1,500,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds also recently modified their holdings of NOW. Nordea Investment Management AB raised its holdings in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares during the period. SG Americas Securities LLC raised its holdings in shares of ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after purchasing an additional 1,789,388 shares during the period. Aberdeen Group plc raised its holdings in shares of ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider’s stock valued at $221,962,000 after purchasing an additional 1,162,005 shares during the period. Sarasin & Partners LLP raised its holdings in shares of ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after purchasing an additional 979,740 shares during the period. Finally, Congress Asset Management Co. raised its holdings in shares of ServiceNow by 385.4% in the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock valued at $129,825,000 after purchasing an additional 672,898 shares during the period. 87.18% of the stock is owned by institutional investors.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell?off is overdone as CIOs move AI from experimentation to deployment — a near?term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi?year AI engagement; launch of Naitiv, an AI?native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price?target cuts reduce near?term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52?week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real?time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum?driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

Insiders Place Their Bets

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the stock in a transaction that occurred on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 in the last quarter. Corporate insiders own 0.34% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently issued reports on the stock. KeyCorp dropped their target price on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a report on Thursday, January 29th. DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. Citigroup upped their target price on shares of ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a report on Friday, January 30th. Truist Financial set a $175.00 price target on shares of ServiceNow in a research note on Thursday, February 5th. Finally, Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $187.46.

ServiceNow Stock Down 3.1%

Shares of NOW opened at $97.41 on Thursday. ServiceNow, Inc. has a 52 week low of $96.96 and a 52 week high of $211.48. The firm has a market cap of $101.89 billion, a P/E ratio of 58.40, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01. The firm’s 50-day simple moving average is $108.49 and its 200 day simple moving average is $145.21. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same quarter in the prior year, the business earned $0.73 EPS. ServiceNow’s quarterly revenue was up 20.7% on a year-over-year basis. On average, analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.