ServiceNow, Inc. $NOW Shares Purchased by Sowell Financial Services LLC

Sowell Financial Services LLC increased its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 387.0% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 6,496 shares of the information technology services provider’s stock after purchasing an additional 5,162 shares during the period. Sowell Financial Services LLC’s holdings in ServiceNow were worth $995,000 as of its most recent SEC filing.

Several other institutional investors have also recently modified their holdings of the stock. IAG Wealth Partners LLC grew its stake in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Total Investment Management Inc. purchased a new stake in ServiceNow in the 2nd quarter worth approximately $31,000. Bogart Wealth LLC grew its stake in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after acquiring an additional 15 shares during the period. Wealth Watch Advisors INC purchased a new stake in ServiceNow in the 3rd quarter worth approximately $29,000. Finally, Albion Financial Group UT grew its stake in ServiceNow by 78.9% in the 3rd quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock worth $31,000 after acquiring an additional 15 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell?off is overdone as CIOs move AI from experimentation to deployment — a near?term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi?year AI engagement; launch of Naitiv, an AI?native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price?target cuts reduce near?term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52?week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real?time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum?driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

ServiceNow Trading Down 3.1%

NOW stock opened at $97.41 on Thursday. The company has a market cap of $101.89 billion, a price-to-earnings ratio of 58.40, a PEG ratio of 1.71 and a beta of 1.01. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The business has a fifty day simple moving average of $108.49 and a 200-day simple moving average of $145.21. ServiceNow, Inc. has a 52 week low of $96.96 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same period in the prior year, the firm posted $0.73 EPS. On average, equities research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 in the last ninety days. Insiders own 0.34% of the company’s stock.

Analyst Ratings Changes

NOW has been the subject of several recent analyst reports. Arete Research set a $200.00 target price on shares of ServiceNow in a research note on Tuesday, January 6th. Robert W. Baird set a $175.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Evercore reaffirmed an “outperform” rating and issued a $175.00 target price (down from $225.00) on shares of ServiceNow in a research note on Thursday, January 29th. TD Cowen lowered their target price on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a research note on Thursday, January 29th. Finally, BMO Capital Markets lowered their target price on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research note on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $187.46.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.